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Better than expanding your services
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A few years ago, I had a realization about something we were doing wrong. We get a couple of calls every month for lawn treatments. Which is definitely not a service we offer. People assume that since you mow lawns, you do everything from gardening to repairing garden gates. And here's the thing... If you tell the customer you can't help and just hang up, they think twice about ringing you when they have jobs that you can do. That's money walking out the door. We only accept lawn mowing jobs—small ones at that. But we make sure that everyone who rings us gets put in touch with someone who can help. You want the customer's experience on the phone to be good. If you can't help them, you should immediately put them onto someone who can. If you can tell or text them another contractor's details, the customer experience with your business will be much better. And they're more likely to ring you again next time.
Truth is, how you handle the calls you can't take matters just as much as the ones you can.
Most contractors don't realize they're leaving money on the table by saying "no" and hanging up. Building a list of local contractors to refer work to keeps you top of mind. Lead swaps, selling excess leads, and managing referrals properly can add serious revenue to your business. In fact, we make roughly 20% of our yearly turnover just by selling excess leads. This is the kind of system work that separates profitable businesses from struggling ones. If you want to learn how to turn "no" into revenue and build a referral system that actually works... Join the free Lawn Business Builders Pro group on Skool: [Join Lawn Business Builders Pro - it's free]Stuart Clifford |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
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