🌱I’ve got a strange habit.


I automatically like people.

Doesn’t matter who it is. As soon as I say hi, I’m already on their side.

Weird, I know. But it’s been one of my biggest assets in business.

Makes quoting easy. I don’t treat it like a job interview. I treat it like a chat.

When someone rings for a quote, I don’t rush to get off the phone. I keep them talking.

Not in a creepy “why won’t he hang up” kind of way — just long enough that calling someone else becomes a chore.

By the time they hang up, I’ve already taken the spot.

But I don’t just stop at getting them to like me.

I make them laugh.

How?

Simple.

I ask how to spell their street name or their last name. Then I say,
​“I’m a terrible speller, but a great lawn mower.”

Then I pause and go,
​“Rather that than the other way around.”

They always laugh.

Because who wants a guy who can spell fantastically but does a terrible job on your lawn?

After that, I tell them exactly when I’ll be around — so they know it’s sorted. No need to keep ringing around.

That one habit? It’s built half my business.

If you can convert twice as many leads because the customers like you, then you are growing twice as fast.

I just treat my leads with a bit of warmth. A bit of humour.
And let good old customer service do the rest.

Until next time, get out there, mow lawns and have fun

Stuart

[P.S.] If you want to build a lawn business where customers feel like mates and never feel the need to shop around, join the Lawn Business Builders community today.

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