Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
🌱 It's A Lead Problem
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Spring is on the way, and we are cleaning up our books. We are creeping up to 200 lawns again, and we don't want to work that hard in spring. We need to do some pruning of a different kind. It is time for the slow payers, the hard-to-get-to lawns, the trampoline owners, and lowest profit lawns to go. It's just when the lawn numbers get up, and we don't want a fourth vehicle and something has got to give. This is the time of year when we normally sell off our excess lawns, but this year, we are not in the mood. ​ So, we are going to take the path of least resistance and just go with price increases instead. Don't get me wrong. These are not bad lawns. It's just that we become more fussy about the work we do every year. We get rid of the lower-profit lawns and keep the higher-paying lawns. In the process, we give ourselves a pay rise and reduce the time we spend in the field. ​ How can we do this every year? It is because we have a never-ending flow of leads coming in. If you are not earning enough, it's a lead problem If you have lawns you don't like, it's a lead problem If you are at the beck and call of some of your customers, it's a lead problem In fact, I can honestly say that 90% of the issues in any lawn mowing business can be fixed with more leads. ​ Now for the million-dollar question. How do you get more leads? You can do this a couple of ways You can do what I did Read many marketing books. Take a lot of courses. Try what you learn with your business. Immerse yourself in the subject for a decade or so. My lawnmowing101 website and membership have a lot of info on marketing your business. They can get you up and running in a lot less time. ​ Or you could get me to do it for you. Now, any kind of DFY marketing is never cheap, but you can run local search ads starting at just $150 a month. This is a fraction of what agencies charge, and I only work with lawn businesses, so I know the market inside out. I also do a DFY website package starting at $179 a year. If you want me to take a quick look at your business, book a free 20-minute call. We can see if it's a good fit. Anyway it will be nice when it warms up a bit. These cold mornings are hard work. ​ For now, get out there, mow lawns and have fun Stuart ​ PS Let me know if you want to look at some of the lawns we are giving up in Hamilton. We might be able to work something out. ​ |
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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
I get asked this question a lot, and the answer depends on a few key factors. But I’ll try to keep it simple here. For this example, let’s assume one person is using an 18–20 inch push mower. A Bit of Background When I had five sole operated vans on the road, I decided to track our productivity over three months. I recorded: How long it took to mow each lawn Travel time between jobs Total number of lawns mowed per day It wasn’t a scientific study, but all the data came from consistent...
I’ve always liked dogs. But that doesn’t mean they’ve always liked me back. I’ve got a few scars to prove it; one in particular I’ll never forget. I was mowing out the back when the owner's dog decided I didn’t belong there. So he bit me. No one was home, so I packed up my gear, climbed in the truck, and drove straight to the hospital. While I was sitting there getting stitched up, my phone rang. It was the dog's owner. He’d just gotten home and noticed the lawn was only half done. I told him...
It always seemed to happen at the worst time. In the middle of a busy week Halfway through my day And the mower just... dies. No warning, no weird noise, no smoke. Just dead. Back then, I’d chuck it in the trailer, drive it across town to the mower shop, and wait to hear the damage. I'd sit there and wait while they looked at my mower. Jobs would need to be moved on. And my stress levels are through the roof. But over time, I noticed something. Every time I handed my dead mower over the...