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🌱 It's A Lead Problem
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Spring is on the way, and we are cleaning up our books. We are creeping up to 200 lawns again, and we don't want to work that hard in spring. We need to do some pruning of a different kind. It is time for the slow payers, the hard-to-get-to lawns, the trampoline owners, and lowest profit lawns to go. It's just when the lawn numbers get up, and we don't want a fourth vehicle and something has got to give. This is the time of year when we normally sell off our excess lawns, but this year, we are not in the mood. So, we are going to take the path of least resistance and just go with price increases instead. Don't get me wrong. These are not bad lawns. It's just that we become more fussy about the work we do every year. We get rid of the lower-profit lawns and keep the higher-paying lawns. In the process, we give ourselves a pay rise and reduce the time we spend in the field. How can we do this every year? It is because we have a never-ending flow of leads coming in. If you are not earning enough, it's a lead problem If you have lawns you don't like, it's a lead problem If you are at the beck and call of some of your customers, it's a lead problem In fact, I can honestly say that 90% of the issues in any lawn mowing business can be fixed with more leads. Now for the million-dollar question. How do you get more leads? You can do this a couple of ways You can do what I did Read many marketing books. Take a lot of courses. Try what you learn with your business. Immerse yourself in the subject for a decade or so. My lawnmowing101 website and membership have a lot of info on marketing your business. They can get you up and running in a lot less time. Or you could get me to do it for you. Now, any kind of DFY marketing is never cheap, but you can run local search ads starting at just $150 a month. This is a fraction of what agencies charge, and I only work with lawn businesses, so I know the market inside out. I also do a DFY website package starting at $179 a year. If you want me to take a quick look at your business, book a free 20-minute call. We can see if it's a good fit. Anyway it will be nice when it warms up a bit. These cold mornings are hard work. For now, get out there, mow lawns and have fun Stuart PS Let me know if you want to look at some of the lawns we are giving up in Hamilton. We might be able to work something out. |
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A few years ago, I had a realization about something we were doing wrong. We get a couple of calls every month for lawn treatments. Which is definitely not a service we offer. People assume that since you mow lawns, you do everything from gardening to repairing garden gates. And here's the thing... If you tell the customer you can't help and just hang up, they think twice about ringing you when they have jobs that you can do. That's money walking out the door. We only accept lawn mowing...