The 90-Minute Pay Raise: How We Did It


Donna and I were chatting the other day about our dog.
He’s an eleven-year-old German Shepherd with a few health issues.

Thankfully, when we brought him home as a pup, we also signed up for pet insurance.
Even better, that insurance has covered most of the big bills over the years.
(As Donna puts it, “they definitely lost money on that deal.”)

But even with their help, we still have to chip in.
This latest round of meds was going to cost us an extra $100 a week.

Donna, being Donna, said she’d pick up a few extra jobs on Monday to cover it.

Now, Monday is normally our day off.
We only work around 20 hours a week in this business, and we like to keep it that way.

But she was willing to bend the rules to make it happen.

Then she had an idea.

While I was outside working in the garden, she disappeared for about 90 minutes.
When she came back out, she said,
“All sorted.”

“Wait, are you working Mondays now?” I asked.
“Nope,” she said.
“We just got a $100-a-week pay raise.”

Turns out, she’d hopped on the phone and texted a few customers who hadn’t had a price increase in a while.

We have nearly 200 lawns on the books, and while we raise prices for around 50 of them each year, many hadn’t been updated in a long time.

She reached out, made a few small changes…
And just like that, an extra $100 a week was coming in.

That was it.


This is one of the best parts of running a lawn business:
✅ You can shape it around your lifestyle.
✅ You can adjust your income when you need to.
✅ You don’t have to grind 40–60 hours a week to earn a solid living.


Give yourself a pay raise on demand?
If you build your business right,
you absolutely can.

It’s not always about working harder.


Until next time, Get out there, mow lawns, and have fun.

Stuart
Lawnmowing101

P.S. Need a website for your lawn care business?
I’ll build and host it for just $199/year with no setup fees.
Check it out here 👉 Lawn care business websites

Hi and Welcome to my page

Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.

Read more from Hi and Welcome to my page

You’re ready to go. You’ve got the gear. Now all you need is some calls. You build a website.Set up your Google Business Profile.Make a Facebook page. You introduce yourself in the local community group. Start posting. Start showing up and helping people. You talk to people you know and ask if they know anyone who needs help. Some say they’ll pass your name along, but it’s quiet. You print out some ads and tape them to the window at the bakery and the local dairy. You leave cards at the mower...

I used to treat hedge trimming like a quick job.Something to fill the gaps between mowing and bring in a bit of extra income. Trim it up, tidy the mess, collect the payment, and move on. But over time, I started noticing something… Most of these clients were ringing me up ad hoc when the hedge got out of control. Same hedge. Same problems. Only now it was more overgrown and harder to trim. That’s when it hit me: I’d been looking at it all wrong. This wasn’t a one-off clean-up job. It was a...

Profit isn’t just about what you charge. It’s about what you keep. When fuel prices started climbing, I saw how fast it ate into profits, especially if you’re running a lawn care business. I’ve been there. And I didn’t want to raise prices just to stay afloat. So, I made a few smart shifts to protect my bottom line: ✅ Optimized my routes using free tools like RouteXL and Google Maps → Less driving. Less gas wasted. ✅ Maintained my equipment with clean air filters, sharp blades, and proper...