An Important Lesson You don’t need the best gear to build a great lawn care business. I’ve seen more guys quit in a few months because they blew all their cash on shiny new gear than because they couldn’t get work. There’s a quote I heard once that stuck: “Buy what you need. Not what you want.” That line saved me a lot of grief. It kept me from chasing dream mowers before I had dream customers. Every time I wanted to “treat myself” to a new toy, I’d say that line again. And again. And again. It kept me lean. Focused. Hungry. It let me build a real business instead of a collection of expensive tools I couldn’t afford to break. Here’s what I’d tell any new guy starting out:
If you do that, you’ll stay in the game long enough to win. Want to go deeper? I teach all of this inside the free 7-day trial of LawnMowing101. How to grow smarter, get more leads, earn more, and avoid rookie mistakes that drain your wallet. 👉 Grab your free trial here and start building a business that actually makes money. Stay scrappy. Until next time, get out there, mow lawns and have fun Stuart P.S. Whenever you’re ready, here are 3 ways we can help you grow your lawn care business 💻 Get a Pro Website Built for You – Just $39/Month 🎥 Free Training Inside Our Skool Community |
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You hear it all the time: “Charge less until you build up a round.”“Be cheaper than the other guy.”“Just get your foot in the door.” Sounds smart. But it only works if you're some kind of unicorn. The kind with a full schedule from referrals. No bills to pay. No ads needed. Lawns within walking distance. Fuels their mower with homemade bio-fuel Can fix anything with duct tape and a rubber band Also — no kids, no rent, no rates. But for the rest of us? That advice will bury you. Take the guy I...
Dealing with difficult customers isn’t just about being polite and professional. It’s about patience. Boundaries. And knowing when to walk away. I learned this the hard way. There was this one job where nothing was ever good enough. Her yard looked like a rubbish dump — food scraps, buckets of rotting shellfish, TV boxes tossed into the garden. But she fired me for supposedly leaving “tracks” from the mower across the carport. (The only way to get to the lawn.) There weren’t any tracks....
Back in the early days, I picked the worst name for my business. It was clever. It was funny. And it nearly made me broke. I’ve seen it happen over and over. Great guys with solid work ethic... but a name that scares off half the customers before they ever pick up the phone. So here’s what’s working now when it comes to naming your lawn business: First, keep it dead simple. No “Z’s instead of S’s.” No clever spelling or hard-to-spell words. No one remembers them, and even fewer can spell...