Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
What’s in a name?
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Back in the early days, I picked the worst name for my business. It was clever. It was funny. And it nearly made me broke. I’ve seen it happen over and over. Great guys with solid work ethic... but a name that scares off half the customers before they ever pick up the phone. So here’s what’s working now when it comes to naming your lawn business: First, keep it dead simple. No “Z’s instead of S’s.” No clever spelling or hard-to-spell words. No one remembers them, and even fewer can spell them. And that hurts with Google Search. Second, say what you do. “Lawn,” “mowing,” “garden” — these words belong in your name. If someone sees it on your trailer at a red light, they should know what you do in two seconds flat. Third, think long term. Planning to expand? Don’t name it after your suburb. Planning to sell? Don’t name it after yourself. Make it easy for someone else to step in later. And here’s a mindset shift I wish I’d had sooner: Your name isn’t about you. It’s not a vanity plate. It’s a tool to grow your business. That’s it. Treat it like that and you’ll make better choices. And if your name is causing customers to skip past your business in search? Change it. Sooner is better than later. Building a business takes time. But picking the right name? That’s a shortcut you should take. Until next time, get out there, mow lawns and have fun Stuart P.S. Whenever you’re ready, here are 3 ways we can help you grow your lawn care business 💻 Get a Pro Website Built for You – Just $39/Month 🎥 Free Training Inside Our Skool Community |
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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
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