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what's your rule of thumb?
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When you pick up a new client and the grass is knee-high...
I see a lot of guys undercharging for that first massive cut. And it's a mistake. How you price that first big job sets the tone for the entire customer relationship. Undercharge and you're starting off losing money. New lawn care guys are desperate to land clients. They see knee-high grass and think, "I need to win this job."
Smart operators charge 2-3x for the first cut or an hourly cleanup rate. But here's the thing... Customers expect to pay more for that first cut. They know it's a mess. The ones who balk at proper pricing are the ones who'll be problems later. Your website helps filter these out before you waste time. It pegs you as a professional from the get-go. A statement on your website saying the first cut will cost more if it's overgrown Can set expectations before you even quote.
You stop wasting time quoting jobs for people who'll never pay what the work is worth. So if you want to stop undercharging for first cuts and start attracting customers who respect proper pricing... Grab our $199 website package. It sets professional expectations before you ever get in the truck: [Get your website for just $199/year]Stuart P.S. My rule of thumb? 2-3x the normal price for knee-high grass. The right customers won't blink. The wrong ones will move on. Win-win |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
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