Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
your attitude matters from day one
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A long time ago I had a customer. He was an accountant, and he had a nice little office on a nice property. He also had a sports car and a boat. All the trappings of luxury one would assume. I mowed his lawn for a while and we would talk occasionally. One day he came out and told me that he was really happy with my service. He said that he liked the way that I smiled and waved every time I saw him. It always cheered him up. He then went on to tell me about the last guy he had who mowed his lawn. The guy was always frowning... And every time they talked he was complaining about something. His lawn mowing guy actually told him that he hated mowing lawns... And was only doing it because he couldn't find work as a locksmith. He wasn't happy with his lot and he let everyone know. Then my customer dropped a bombshell on me. He said... "You know Stuart, a couple of years ago I was diagnosed with cancer. It's terminal and I figure I have about a year left to live. I haven't got time for people who complain." He was right. He passed away within a year. On the surface, everything looked great... And I guess that's why the would-be locksmith always complained to him. However... You should never judge a book by its cover. When you're starting a lawn care business, it's easy to get frustrated. No customers... No money coming in... Equipment breaking down... You might feel like complaining or cutting corners. But your attitude and professionalism matter from day one. Every interaction is a chance to make someone's day better. Your customers can't see your struggles... But they can see your attitude. They can also see whether you look like a real business or not. A professional website signals that you're serious... Reliable... And worth trusting. It shows you care about your business... And by extension, your customers. First impressions matter. Both in person and online. So if you want to show your customers that you're a professional who takes their business seriously... Grab our $199 website package and get online in 48 hours: [Get your professional website for $199/year]Until next time,Get out there, mow lawns, and have fun. Stuart P.S. A smile and a wave cost you nothing and might just make a customer's day. A professional website costs $199 and might just make you their first choice. |
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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
"I guess this is the last time you will be mowing that lawn." This is what the guy with the orange overalls came over and told me while I was working. I knew it wasn't his lawn, so I was understandably confused. So I asked him to explain. The guy in the orange overalls went on to tell me that he had just bought a lawn mowing franchise... And I was working in his territory. This meant that I would no longer be able to mow the lawn I was working on. I was dumbfounded. Seriously?? I couldn't...
a hiss and a roar That's how I went about starting my first lawn mowing business back in 87. Things were easy back then. Drop off a hundred flyers and you would get a few new customers. Then when I wanted more customers, I simply got on the phone and worked my way through the white pages. I built my first full-time business in less than six months. You cannot do things like that anymore. Everything has changed so much. You would need to deliver around 1,000 flyers to bring in a customer......
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