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Hey Reader I found something interesting... But I've been quietly testing some SEO blogging software over the past few months, and I think it's worth keeping you in the loop, even at this early stage. The idea is simple. It writes high-quality SEO posts for local business websites automatically. I've had it running on my main lawnmowing101 website for a while now, and the numbers are starting to move in the right direction. So I've just fired it up on a lawn care business to see if the same thing happens. If it does what I think it's going to do, it could be pretty useful for a lot of you. But I'm not going to say much more than that yet. Stuart |
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Here's how I sort the difficult customers.Most of them fit one of four types, and each one needs handling differently. 1. The ComplainerNothing is ever quite right.They'll tell you in detail what was wrong with the last lawn guy.Listen to that, because you'll be the next lawn guy they talk about.I don't keep these ones long-term. 2. The PerfectionistThese are fine, as long as what they want is reasonable.Build the extra time into the quote from the start, so you're paid for the detail they...
Most lawn jobs are won or lost in the first two minutes of the phone call.Before you've even seen the lawn. Here's how I handle a new lead. Answer fast.I wear a headset and pick up within three rings.I smile before I say hello.It sounds silly, but they can hear it in your voice. Don't put anyone on hold.If a second call comes in, let it ring.Call back when you're done and say, "Sorry, I was on the other line." Ask one question first: regular or one-off?If I'm fully booked, I turn down...
The mower you want is cheaper online. I know. I have looked too. Then if the machine ever dies and you find out what you actually bought. Why I buy the big stuff local I have used the same dealer for years. He goes the extra mile now because I have been walking in the door for a long time. That relationship is worth more than the $200 I would save online. Here is what local gets you that a website does not: You put your hands on the machine before you pay for it. No guessing from photos. They...