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nobody knows your business exists
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So you have all your lawn care equipment, and you're ready to get out there and mow some lawns. All you need now is for your phone to ring. But it doesn't. This is not because there's no work out there; it's because nobody knows your business exists. You need to develop a presence in the market, and you may think that sounds like hard work, but I can tell you from personal experience that it's not hard at all. Have you ever heard the saying: "How do you eat an elephant? One bite at a time." Marketing is the same. You're not going to do everything at once. The secret is to try one method at a time, gauge the results, keep doing the ones that bring you the best results, and drop the ones that don't. Don't use the scattershot approach and try everything at once without knowing what's actually working. There are plenty of companies out there who are happy to take your advertising dollar regardless of whether their ads work or not. You need to know what is working. Most new lawn care guys panic and try everything at once:
All at the same time. Spend hundreds or thousands without knowing what's working. Can't tell if the $200 on Facebook brought any customers or if it was the flyers. End up wasting money on methods that don't work while underfunding the ones that do. Smart operators test one method, track where every lead comes from, and then scale what works. Every time a lead comes in, you need to ask them where they found your company, then write it down and keep track. Evaluate your results every month. Keeping track will allow you to gravitate towards the mediums that are bringing in the best results for your business. So if you want to stop wasting money on marketing that doesn't work and start bringing in leads systematically... Join our free community where we share proven marketing methods, lead tracking systems, and exactly how to test what works for your area: [Join the free Lawn Business Builders Pro group]Stuart P.S. I practice what I preach. Why do you think my business is called lawnmowing101? Easy to remember, easy to find. |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
I once heard about a contractor who was still mowing a property despite being three months behind on his invoicing. He nearly went under while struggling to get his business back on track. In our line of work, getting paid is just as important as doing the job. But if you're just billing monthly or letting payments slide, you're not a business owner. You're a bank. And you're lending money to people who "forget" where they stand the moment the grass grows back. Here's how to keep your cash...
I get asked this question a lot: "How much does it actually cost to run a lawn mowing business?" The honest answer is... it depends. Different countries, different seasons, different business models. So instead of guessing, I did something more useful. I took the real figures from our own lawn business for a full financial year and broke them down line by line. Not theory, not averages. Real numbers. Here's the part that usually surprises people: That year, my wife and I worked around 20...
Should you hire someone? How do you know when the time is right? If you struggle to keep up with your work, it might be time to employ someone. But before you place that worker wanted ad, let me talk about what I learned about hiring people in my lawn mowing business. If you're mowing 40 hours a week and employ someone, you'd assume you'd get things done in half the time. Right? Wrong. I've done this many times and found that it only increases output by a third. If you were turning over $2K a...