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The discount that haunts you
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Full disclosure: When you offer or accept a discount on a regular lawn job, it's not just the one time you're giving that discount. You'll provide that discount every time you do the lawn for the life of the job. And that can soon stack up. Most lawn care operators don't think about the lifetime cost of a discount. They see it as "just $5 off" to win the job. Seems harmless, right? But multiply that by 26 cuts per year. Then multiply by 3-5 years. That "small" discount just cost you hundreds or thousands of dollars. And here's the part nobody talks about: You'll find that soon you will hate mowing that lawn because the discount will always play on your mind. It's not a nice feeling. Every time you pull up to that property, you'll think about the money you're leaving on the table. Every. Single. Time. Truth is: A discount isn't a one-time hit to your income—it's a recurring loss that compounds every single time you show up to that property. And eventually, that resentment will eat at you. When you're fully booked, there's zero room for discounts. Your time is too valuable. You're not running a charity. You're building a lifestyle business where your income goes up, not down. If you're tired of underpricing your work and want to learn how to get consistent leads, handle discount requests like a pro, and build a lawn care business that actually pays you back... Join Lawn Business Builders Pro—it's free. Inside, you'll get the exact systems I used to scale to 5 vans and 450+ clients. [Click here to join Lawn Business Builders Pro (free).] Stuart Clifford |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
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