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It was all going so well.... The other day, I had a tyre that had a slow leak. I've been pumping it up when I get the chance. Its amazing, the amount of gas stations that have broken air pumps, but that's another story. Anyway, it was time to get the tyre fixed. I wasn't going to take it to our usual guy. The last time they mucked up and I failed the WOF "warrant or fitness" They had to rechange a tyre. Long story short, I was looking for someone new. There is a local place I have been looking at called "world of tyres" I thought it looked good, so I went there. When I arrived, they had a bay available and ready to go. That was a nice start. The tyre guy asked me if I wanted a new tyre of just fix the old one. I asked if the tyre would pass a WOF He said that it was worn but it would pass. So I asked him to just fix the tyre. I'm not going to spend money when I don't have to. While the work was being done, I went into the waiting room. It was very nice. I made myself a freshly ground cup of coffee with their wonderful machine. And settled down in a cosy seat in front of the fire. After a while, they came and got me and said that my van was ready. Great stuff. I went to pay the bill. I was expecting a bill of about $25 but they charged me $50. That's a bit pricy, but ok, as I did not ask for a quote, so it is what it is. Then I went to leave. Another great thing was that this place was a drive-through, so I could just drive straight out. Brilliant On the way to the van, I saw the guy who repaired the tire and said thanks. He laughed and replied Sure thing, I will see you in two weeks. What the...... I thought he said the tyre was okay, but now he's telling me I just wasted $50 on a tyre that won't pass a WOF. I guess time will tell with that one. One thing that I do know is I won't be going back. I feel sorry for the guy that owns the place. He probably spends a ton of money to get the customer in. Then spends all that time getting the customer experience right Just to have some thoughtless wally blow it as the customer is leaving. What a complete waste of time and effort. Customer service is something that a lot of people take for granted And it is a sad fact that today, you can stand out from the crowd by giving great customer service. What was the norm has now become that exception Take advantage of that, and your business will grow. I talk about ways to do that in the lawnmowing101 membership. Outstanding customer service will always be a great way to grow your business That will never change. Until next time, get out there, mow lawns, and have fun Stuart |
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The mower you want is cheaper online. I know. I have looked too. Then if the machine ever dies and you find out what you actually bought. Why I buy the big stuff local I have used the same dealer for years. He goes the extra mile now because I have been walking in the door for a long time. That relationship is worth more than the $200 I would save online. Here is what local gets you that a website does not: You put your hands on the machine before you pay for it. No guessing from photos. They...
A signwritten van is the cheapest advertising you will ever buy. It works while you are mowing, while you are at the shop, while it sits parked in someone's street. However, the sign wiring needs a few things to do its job well. I owned a signwriting business back in the early eighties, and I have signwritten my vehicles ever since. Here is what I would tell you before you spend a cent. Get your logo sorted first: Get a portrait version and a landscape version. Your signwriter needs both, and...
Here's something I see constantly. A lawn care operator spends good money on a trailer, equipment, and maybe even a website. Then they spend about 20 minutes setting up their Google Business Profile—click a few boxes, upload one photo from two years ago, and call it done. That profile sits there, untouched, while a competitor with scruffier gear and a fresher profile keeps pulling in the calls. It's not always fair, but it is real. The thing most operators miss Your Google Business Profile...