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Why do lawn guys go AWL?
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I’ve lost count of how many times I’ve pulled up to a quote only to hear the same story: "My last lawn guy just... stopped showing up." He didn’t move. He didn’t retire. He just ran out of steam. Most of these guys are great at mowing, but they’re terrible at business. They treat their business account like a personal piggy bank. They have no buffer for when a transmission blows. No plan for the winter "dry spell." They work themselves into the ground until the engine—or the bank account—finally gives out. Don't be that guy. Building a profitable business isn't just about sharp blades. It’s about the "boring" stuff:
I’ve seen guys walk away from years of hard work with $0 because they didn't start with the end in mind. They were in the business of mowing lawns, not building an asset they could sell. But what if you want to skip the "startup struggle" entirely? What if you’d rather buy a moving vehicle instead of building the engine from scratch? Buying an existing business is the ultimate shortcut, but it’s a minefield if you don’t know how to spot the red flags. I’ve put together a guide on how to do it right. It covers what to look for, what to avoid, and how to make sure you aren't just buying someone else's headache. [Read the guide: Buying a Lawn Care Business] See you out there, Stuart P.S. If you’re serious about skipping the line and want to buy a lawn business, I also have a free buyer’s guide waiting for you in our Skool group. |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
I had a lawn care business client a while back who was struggling during a slow period. The phone wasn't ringing. Income was down. He was stressed about where the next batch of customers would come from. So I told him to send one email to his entire customer base. It was autumn. Offer a simple leaf removal service. He was skeptical. "Will that actually work?" But he did it anyway. It took him maybe 15 minutes to write and send. That single email increased his income that month by 25%. The...
A few months back, I was talking to a lawn contractor who was frustrated as hell. He was getting out and doing tons of quotes. Customers said they wanted regular cuts. But after one or two mows? They'd disappear. At first, I thought it might be his work quality. Nope. His lawns looked great. So I dug into his quoting process instead. Turns out, he wasn't asking ANY questions during incoming calls. No data. No context. He had no clue what kind of job he was walking into until he showed up. He...
I met a lawn guy a few years back who was absolutely drowning in work. Mowing all day. Doing admin at night. Barely keeping his head above water. One of his nightly rituals? Calling every single customer who was due for a mow the next day. Half an hour. Every night. That's two and a half hours every week spent on the phone. And here's the part that makes you think... The same task could be done in under 20 minutes via text. But he wouldn't do it. "That's not how I've always done it," he said....