🌱Why I stopped hiding behind the mower


In my early days, I thought my work would speak for itself.
​Tidy lawns, nice edges, job done.​
That’s what being “professional” meant to me.

But here’s the truth:

Nobody brags about a guy who just mows the lawn.

They remember the one who communicates.
Who smiles.
Who remembers their dog’s name.

That wasn’t me. Not at first.

I kept things short. In and out. No small talk.
​Never wanted to “bother” anyone.

And I paid for it.

Jobs dropped off for no real reason.
Customers didn't really know me
I was easy to forget.

Then I tried something different.

I started showing I cared
​Not just about the lawns, but about the people.

A quick message before if I was running late.
A wave and smile if I saw the customer
If they stepped outside I knew their name and said hi.

Everything changed.

Clients became regulars.
Referrals picked up.
People left reviews without being asked.

All from a small shift:
​Less mowing robot, more human being.

If you’re wondering what makes someone stand out in this game — that’s it.

Be the one they trust.
​Not just the one who mows.

Until next time, get out there, mow lawns and have fun

Stuart

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P.S. Whenever you’re ready, here are 3 ways we can help you grow your lawn care business

🌍 Connect with Lawn Care Pros from Around the World in the "Start & Grow a Lawn Care Business" Facebook group. Gain inspiration, solve problems faster, and grow smarter by learning from others on the same path So you can ask questions, help and stay motivated in your lawn care journey. 👉 Join the group​

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Hi and Welcome to my page

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