I was working with someone the other day — let’s call him Dave. Now, Dave’s not real. But he might as well be. Because I’ve met him a dozen times. He’s been running his own lawn biz for a few years. Instead? He’s working 50 hours a week. The business was supposed to give him a better life. And one day, he just snaps. Tells his wife he’s done. But when I say to him “What if you just tried focusing on what is working?” So Dave finally does the thing he’s been avoiding for months. He sits down, looks at the numbers. He ditches the worst ones. Three months later, Dave’s working 30 hours a week instead of 50. Month after that? Nothing magic happened. He just stopped working harder in a broken system... 💡 The lesson?If your business isn’t giving you the life you want Take a breath. Because freedom isn’t some big leap. Until next time, get out there, mow lawns and have fun Stuart P.S. Whenever you’re ready, here are 3 ways we can help you grow your lawn care business 🌍 Connect with Lawn Care Pros from Around the World in the "Start & Grow a Lawn Care Business" Facebook group. Gain inspiration, solve problems faster, and grow smarter by learning from others on the same path. So you can ask questions, help and stay motivated in your lawn care journey. 👉 Join the group 🎥 Free Training in our Skool Community: Watch hands-on tutorials and get real-time advice and the occasional workshop. so you can sharpen your skills and skip the trial-and-error, and build your business faster. 👉 Join our Skool Community 🚀 Lawn Business Builder Toolkit Get everything you need to launch or grow your lawn business—website, domain, Google profile, and more— so you can build a credible brand and start attracting customers from day one. 👉 Check out the Lawn Business Builders |
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Back in the early days, I picked the worst name for my business. It was clever. It was funny. And it nearly made me broke. I’ve seen it happen over and over. Great guys with solid work ethic... but a name that scares off half the customers before they ever pick up the phone. So here’s what’s working now when it comes to naming your lawn business: First, keep it dead simple. No “Z’s instead of S’s.” No clever spelling or hard-to-spell words. No one remembers them, and even fewer can spell...
I used to run to the mower shop every time something broke. Didn’t matter if I was mid-job, if the mower died, I was off like a shot. What else can you do? That is… until I noticed something. The first thing the shop would do? Pull out the spark plug, chuck a new one in, and half the time my “broken” mower roared back to life. Forty bucks later, I was out the door. That happened over and over. Eventually, the penny dropped. Now? I keep spark plugs in the wagon. If a machine stops, I swap it...
Ever spend 20 minutes quoting a lawn just to find out they were never gonna be a regular customer anyway? Yeah, same. Worse when it’s a 15-minute drive. This used to happen to me all the time. I’d show up, walk the lawn, quote it, and then find out they “just wanted a one-off.” Or “weren’t prepared to pay a one-off charge.” Or “had extra jobs they wanted that we didn't offer.” I know we all need to quote — but every time I heard that, I could feel the precious hours bleeding out of my week....