I drive past a lot of lawns, and honestly?
​Sometimes I shake my head.

The edges are rough, the grass is clumped and scattered, and the whole thing just looks rushed.

There’s one commercial property I often walk by with my dog.
It’s always messy, and I assumed they’d just got one of the workers doing the lawns.

But then one day, I saw who was actually doing it.
​One of the biggest landscaping companies in the country.

And I was shocked.

The mower guy kept changing heights mid-lawn.
The weed eater guy was going the wrong way, throwing grass onto the road.

I kind of know how the management feels when this happens.​
Half the time they don't even know it's going on until the client complains.

It’s hard to keep a team on track.

Years ago, we had five vehicles on the road.
But it was always an uphill battle with the staff to keep standards from slipping.

We had good systems and even gave staff the perk of going home early if they finished their jobs
​with one catch:​
If a customer called back with a complaint, they had to go fix it on their own time.

That helped, but it still wasn’t enough.

Eventually, we scaled back to just the two of us.

Why?​
Because we realized the only standards we could truly control were our own.

Now, if I’m pulling away from a job and spot something that’s off
even a stray pile of grass where the van was parked
​I stop.​
I get out.
And I fix it.

Because if I’m not proud of the job,
​why should the customer be happy with it?

That mindset is a big reason why our business ranks at the top of Google searches for lawn mowing in our town.
​We don’t cut corners:

✅ We always trim the edges.
✅ We always use the blower.
✅ We always turn up on time.

And if we can’t make it
​The customer gets a text.

The same goes for quotes.
If we can’t do it, we let them know
or pass it on to someone we trust who will show up.

We answer the phone fast.
And if it ever goes to voicemail, it’s only because we’re already talking to a customer.

A person standing in front of me always takes precedence over a phone call.

There’s a name for this kind of business approach:

Good old-fashioned service.

It may not be trendy, but it works.

And because it’s becoming rare
​It’s exactly what can make your business stand out.

Sometimes the best way forward
​is to go back to what worked and do more of it.

Until next time, Get out there, mow lawns, and have fun.

Stuart​
Lawnmowing101
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