In our neck of the woods, we’re lucky enough to have a year-round mowing cycle.
No snow, and the grass never really stops growing.

But winter?​
Always a bit of a pain.

Back in my early days, I’d roll up to a lawn in winter, take one look out the window, and think:
​“Eh… doesn’t need cutting.”

So I’d drive off.

What a complete waste of time and energy.

What I didn’t do was ask the customer what they actually wanted.
Maybe they thought it needed a cut.
Maybe they just liked things looking tidy.

But I assumed.
And because of that, I wasted time, used fuel, and didn’t get paid.

Young and stupid won the day.

You know what they say about assuming...

These days, we do it differently.

Every customer gets a clear choice: weekly or fortnightly.
No “we’ll see when we get there.”
No surprises.

And if they want to change things up in winter?
I tell them straight:

So they have to tell us.
​Not the other way around.

Just flick us a text if you want to go on a winter cycle, we say.

Why?

Because people always take the path of least resistance.

If they have to text to change the cycle, most won’t.
So they stay on the usual schedule.

✅ No missed visits.
✅ No income gaps.
✅ No rescheduling chaos.

Just business as usual in the winter, too.

Want to run your mowing business with less chaos and more consistency — even through winter?

👉 Join Lawn Business Builders — our paid group where you’ll get systems, support, and real-world strategies that keep your income steady year-round.

Let’s make winter work for you, not against you.

Until next time, get out there, mow lawns and have fun

Stuart

Lawnmowing101

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