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he didn't know this (now he does)
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Here is the email formatted for maximum readability and impact, keeping the wording exactly as you provided. I added a subject line based on the content since one wasn't included. Once upon a time, I got an email from a contractor, and he told me about a worker who rolled the mower on its side like a toy. Back when I had workers on the crew, I had the same problem. You always had to explain it. And if you didn't... Well, you'd find out the hard way. See, when you need to clean under a mower on the job, there's a right way and a wrong way. The wrong way is what most people do instinctively. They tip the machine over like they're flipping a wheelbarrow. And when they do, one of two things happens:
Either way, you're stuck. And here's the part that stings... Sometimes the client is watching. There is nothing more embarrassing than a "professional" standing on a client's lawn, tugging fruitlessly on a cord while acrid white smoke drifts into the neighbor's yard. For the record—the right way is to fold the handle, lift from the front, and always point the spark plug skyward. Every time. But here's what this is really about: The small things you don't know are costing you more than you think. One wrong move with a mower isn't just an inconvenience. It's lost time, a damaged reputation, and a client who's quietly deciding whether to call someone else next fortnight. In this industry, looking professional isn't just about the finished lawn. It's about everything the client sees while you're working. The guys who build great reputations and great businesses know the details that most skip. That's exactly what I share inside my free Lawn Business Builders Pro group on Skool. If you want to build a lawn care business that actually pays you back... Come join us here: [Join Lawn Business Builders Pro—it's free.]Stuart Clifford |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
I was talking with a contractor last week when he told me about the time he bought a commercial mower from a big online retailer. He said he saved maybe $200 compared to his local dealer. Felt pretty smart about it too. Until three weeks later when the hydro system started leaking fluid all over his trailer. He called the retailer... got transferred four times... and finally got told he'd need to ship it back for warranty work. Ship it back. A 600-pound mower. At his expense. And wait 4-6...
I once knew a lawn mowing contractor who was retiring and decided to sell his business. He'd worked it for over a decade, and although it was stable, it was sloppily run. Lots of badly priced lawns and customers who owed money. He had no idea what his business was worth, but he thought it must be worth a lot. After all, it was his baby, and he'd built it from the ground up. He advertised his business at a ridiculous price and sold it within a couple of weeks. I knew nothing about the sale...
So you have all your lawn care equipment, and you're ready to get out there and mow some lawns. All you need now is for your phone to ring. But it doesn't. This is not because there's no work out there; it's because nobody knows your business exists. You need to develop a presence in the market, and you may think that sounds like hard work, but I can tell you from personal experience that it's not hard at all. Have you ever heard the saying: "How do you eat an elephant? One bite at a time."...