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Relationship trumps price every time
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I was talking with a contractor last week when he told me about the time he bought a commercial mower from a big online retailer. He said he saved maybe $200 compared to his local dealer. Felt pretty smart about it too. Until three weeks later when the hydro system started leaking fluid all over his trailer. He called the retailer... got transferred four times... and finally got told he'd need to ship it back for warranty work.
Meanwhile, he's got 30 lawns scheduled that week, and he's scrambling to rent equipment just to keep his business running. That $200 savings cost him about $1,500 in lost time, rental fees, and pure stress. He told me, "Never again." Here's what he learned: When you buy equipment locally, you're not just buying a mower... you're buying a relationship. His local dealer now knows his name, knows his business, and knows he depends on his equipment to feed his family. When something breaks (and it will), he's not customer #847,392 in some call center queue. He's a guy who's been buying from them for years. And they get him back up and running in days, not weeks. Plus, there's something about seeing a machine in person before you buy it.
You just can't get that from a product description and five-star reviews. Look, I'm not saying never buy anything online. We order consumable parts all the time... speed heads, trimmer line, bearings, stuff like that. But your major equipment? The machines that make you money every single day? Those need to come from a local dealer you can trust. I just wrote a detailed blog post breaking down all 8 reasons why buying locally is better for your lawn care business. Everything from personalized service to faster warranty work to supporting the businesses that support us. If you want to avoid the mistakes my buddy made (and save yourself a massive headache down the road), check it out: [Read: Why Buying Lawn Mowing Equipment Locally Is Good For Your Business]Stuart Clifford P.S. That $200 he "saved" buying online? Yeah, he's spent about $15,000 at his local dealer since then. And he told me he sleeps better at night knowing if something goes wrong, he's got someone in his corner who'll actually help him fix it. |
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Here is the email formatted for maximum readability and impact, keeping the wording exactly as you provided. I added a subject line based on the content since one wasn't included. Once upon a time, I got an email from a contractor, and he told me about a worker who rolled the mower on its side like a toy. Back when I had workers on the crew, I had the same problem. You always had to explain it. And if you didn't... Well, you'd find out the hard way. See, when you need to clean under a mower...
I once knew a lawn mowing contractor who was retiring and decided to sell his business. He'd worked it for over a decade, and although it was stable, it was sloppily run. Lots of badly priced lawns and customers who owed money. He had no idea what his business was worth, but he thought it must be worth a lot. After all, it was his baby, and he'd built it from the ground up. He advertised his business at a ridiculous price and sold it within a couple of weeks. I knew nothing about the sale...
So you have all your lawn care equipment, and you're ready to get out there and mow some lawns. All you need now is for your phone to ring. But it doesn't. This is not because there's no work out there; it's because nobody knows your business exists. You need to develop a presence in the market, and you may think that sounds like hard work, but I can tell you from personal experience that it's not hard at all. Have you ever heard the saying: "How do you eat an elephant? One bite at a time."...