We had no work, no money and Christmas was coming. Or did we? I spent the last $1,000 we had on a mower, a trimmer, and a blower. I pulled into the driveway, opened the trunk, and started unloading. My girlfriend (now wife) came out. Her face said it all. “What... is that?” I told her I’d spent the last of the money. She just stood there. Then came the questions: “What are you doing?” “What are we supposed to live on?” “How is this going to help?” I didn’t have a great answer. I said, “I’m starting a lawn care business.” She wasn’t convinced.
How are you going to do that? she asked. I told her not to worry, I had a plan… Then I picked up the phone book, turned to the A’s, and started calling. “Hi, my name’s Stuart. I’m just ringing to see if anyone would like a free quote on lawn mowing.” Forty calls. Eventually, someone said yes. I’d do the quote, mow the lawn, book them in again. I did that — 40 hours a week, every week. I began spending less time on the phone and more on the road. And three months in, we had a full-time business. It wasn’t luck. It was just this:
I treated it like a real job, right from day one. 40 hours a week. All focused on doing the work that moved us forward. That was many years ago and I ended up building that business up to over 450 clients. If you’re starting a lawn business and want a proven way to launch strong — without burning out — we can help. 🌿 Lawn Business Builders Pro is our $39/month group where you’ll learn how to: → Launch fast No fluff. No contracts. Cancel anytime. 👉 Join Lawn Business Builders Pro We’ve helped 100+ others do it. Until next time, get out there, mow lawns and have fun Stuart |
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I was working with someone the other day — let’s call him Dave. Now, Dave’s not real. But he might as well be. Because I’ve met him a dozen times. He’s been running his own lawn biz for a few years. Started off excited. Wanted freedom. Wanted to make good money and live the life. Instead? He’s working 50 hours a week. Chasing late payments. Mowing for clients who always want “just one more thing.” Weekends off? Not likely Time with the kids? Not unless he finishes edging that jungle on Willow...
There’s this guy I worked with once—good lawn mower, hard worker. But every week, he was chasing new jobs like a golden retriever after tennis balls. Lots of one-off jobs. No system. Just constant hustle. He couldn’t figure out why he wasn’t getting ahead. Here’s the truth: most guys in this industry stay stuck because they treat every one-off mow like a one-night stand. They don’t follow up. They don’t plant the seed for repeat work. They just mow, smile, and hope the customer calls back....
One thoughtless moment killed the sale. We’d been using the same tyre shop for years. But the service had been slipping. Jobs that didn’t quite get done right. Prices creeping higher. Little things adding up. So when one of our tyres needed replacing, I decided to try somewhere new. This new place looked promising friendly staff, great smoko room, fire going, coffee on, the works. The worker checked the tyre. “Want to replace both or just one?” I asked if it would pass the warrant. “Yeah, it...