If you love dogs... One way to get more lawn mowing customers is to advertise as "dog friendly."

If you're not opposed to the occasional customer forgetting to clean up their dog's little pressies... It can be a great way to stand out in the crowd.

Just remember, just because you may love dogs... But that doesn't mean they all love you back.

I've got a few scars from dog bites over the years.

I remember mowing a lawn once... And a dog bit my leg while mowing out the back. It was a bad bite... And no one was in... So I packed my tools and drove to the hospital to get some stitches.

When I was at the hospital, I got a phone call from the dog's owner. He had just arrived home and wanted to know why I had only half mowed the back lawn.

I explained that his dog had bitten me while mowing the property... And I was in the hospital getting stitches.

The dog owner went quiet. I knew he was thinking. He then asked me:

I laugh about that now... But it wasn't so funny at the time. I still have the scar.

Having a system for dealing with challenges turns a potential problem into a competitive advantage. These days, I have ways of working with dogs that work much better.

When I get an incoming quote request, I now always ask if they have a dog. And I carry a secret weapon...

Tiny dog biscuits. 🦴

If there's a stand-offish dog, I ignore it and leave a small trail of biscuits behind me as I inspect the lawn. The dog soon lose interest in me as they start looking for tiny biscuits on a long lawn.

When I finish the lawn, I give the dog a small handful of biscuits. (with the owner's permission, of course)

They're not interested in escaping while I'm working... They want to hang around till the end for the biscuits. We have dogs that love it when we visit.

This system turns dog properties from a problem into an advantage in marketing.

The same thing applies to your online presence. New lawn care guys see having a website as a problem or hassle.

"Too expensive, too complicated, don't know what to put on it."

But with the right system, a website becomes your competitive advantage. Makes you stand out as professional, and you can even mention that you are dog-friendly... Or whatever makes you different.

Turns potential customers into actual customers while you sleep.

So if you want to stand out from the crowd online... Check out our $199 website package. It's the system that turns your online presence from a hassle into a competitive advantage:

​[Get your website for $199/year]​

Stuart

P.S. Always use quality biscuits. If you visit regularly, let the owner know you give the dog a small amount. Some dogs have specific dietary requirements.

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