A lawn care website has one job.Get the phone to ring.Here's what I put on mine and what I look for on anyone else's. Less is more. For a small local lawn business, less is more. Nobody looking for a lawn guy wants to read a solid wall of text.Don't send them to your social media accounts; they will get distracted, and you will lose the lead.They want to know you mow in their area and how to get hold of you. Put your phone number top right.That's the number one best spot on the page.Make it...

Here's how I sort the difficult customers.Most of them fit one of four types, and each one needs handling differently. 1. The ComplainerNothing is ever quite right.They'll tell you in detail what was wrong with the last lawn guy.Listen to that, because you'll be the next lawn guy they talk about.I don't keep these ones long-term. 2. The PerfectionistThese are fine, as long as what they want is reasonable.Build the extra time into the quote from the start, so you're paid for the detail they...

Most lawn jobs are won or lost in the first two minutes of the phone call.Before you've even seen the lawn. Here's how I handle a new lead. Answer fast.I wear a headset and pick up within three rings.I smile before I say hello.It sounds silly, but they can hear it in your voice. Don't put anyone on hold.If a second call comes in, let it ring.Call back when you're done and say, "Sorry, I was on the other line." Ask one question first: regular or one-off?If I'm fully booked, I turn down...