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Here's the first question I ask on every new lawn call. The answer sets the price. I know a contractor whose quotes went nowhere. Here are two red flags I listen for before I've even seen the lawn. The sudden change of heart. The on-call customer. There are five more on my list. Read all 7 red flags to listen for on the phone. Until next time, get out there, mow lawns, and have fun. |
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I used to think bigger was better.I bought ride-ons and self-propelled mowers and ran five trucks with staff. Then I did the math.To step away from the business and still match my income, I'd need over 1,000 lawns.I was just under halfway there. And the ride-ons broke down all the time, often halfway through a job. So I downsized.I kept my best 100 lawns and let the rest go.Turnover dropped by half.My workweek fell to under 20 hours.My take-home pay stayed about the same. Here's why small...
Here's what keeps a customer on my list for years.Hardly any of it is about the mowing. If you're running late, text them before they notice.I send mine about 10 minutes before I was meant to turn up.A customer who gets a heads-up doesn't sit there wondering if you've forgotten them. Call back missed calls straight away.The one you leave till tonight has often rung someone else by then. Never take a phone call while you're talking to a customer face to face.Let it ring, finish the...
Here's how I price a lawn.I break it into minutes.Then I use a formula. It starts at 1 minute = $1. However, as you get busy, the formula becomes times 1.25, 1.5, or even x2. If I think a lawn will take 35 minutes, at $1 the price is $35. Why start at a dollar a minute?Say you want $2,000 a week.Over a 40-hour week, that's $50 an hour.But nobody gets 8 productive hours out of a day on the truck.You get about 6.5.So you actually need to be making about $60 an hour to hit the number.That's a...