Why customers stay with the same lawn guy for years

Published about 13 hours ago • 1 min read

Here's what keeps a customer on my list for years.
Hardly any of it is about the mowing.

If you're running late, text them before they notice.
I send mine about 10 minutes before I was meant to turn up.
A customer who gets a heads-up doesn't sit there wondering if you've forgotten them.

Call back missed calls straight away.
The one you leave till tonight has often rung someone else by then.

Never take a phone call while you're talking to a customer face to face.
Let it ring, finish the conversation, and call back from the truck.
The person in front of you should feel like the only job you've got today.

Smile and wave when you're mowing.
Keep your bad moods to yourself.
Customers want the same friendly face turning up every week, not to hear about your rough day.

When they ask for something you don't do, don't just say no.
Send them to someone good who does.
They leave feeling helped, and they remember who helped them.

None of this costs anything.
It's just the stuff most lawn guys stop doing once they get busy.

I share more of how I run my business in my free Skool group, along with templates and training.
I also give away a free lawn care website in there every month.
A new draw starts as soon as the last one finishes.

Join the free group and enter this month's website draw.

Until next time, get out there, mow lawns, and have fun.
Stuart
Lawnmowing101

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