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This idea is a good way to start but not the best way to continue. When you first start a lawn-mowing business, finding customers is one of the hardest things. One way to get some work from day one is to approach local property managers. They always need things done, and usually quickly. When you start your business, you have one thing available to you that the bigger businesses don't: time. They may have the work, but you have time. Having time available in your schedule is a godsend for local property managers. When they want a job done, they usually want it done ASAP. This is ideal when you are starting off and you are time-rich and work-poor. It's a win-win for both of you. The work is usually varied and can include everything from lawn mowing to gardening, clean-ups, and a bit of treework. What you will need is the right equipment, experience, and insurance. Getting this kind of work is not easy, either. Prepare to knock on a few doors, make phone calls, and arrange meetings. Get some magnetic business cards made, too, so they can find your card when they need it. Magnetic cards usually end up on a fridge or a filing cabinet—both are good. The magic word that will get them interested is that you get the job done ASAP. If you tell them that you can get on the job within 24 to 48 hours, you will get their attention. This kind of commitment is easy to make in the early days. As your business grows, it will become harder to keep. That's why I said that it's a good way to start but not continue. Hopefully, you have built up a good stable of private, regular lawns along the way. ​This is what we teach at lawnmowing101​ And that is where you want to end up with your business Being at the beck and call of a property manager can be a curse as your business matures and you start getting busy with your own work. This is why it was low-hanging fruit in the first place. What goes around comes around. So, if you’ve been struggling to gain traction with your lawn mowing business, you don't have to make the same mistakes I made. ​Click here to join Lawnmowing101 >>​ Anyway, until next time Get out there, mow lawns, and have fun Stuart |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
"that business card is still on my fridge..." A few years back, I handed a potential customer one of my magnetic business cards. She looked at it, smiled, and walked straight to her fridge. Stuck it right there next to her kids' artwork. Fast forward three years... She calls me out of the blue asking for a quote. "Sorry it took so long," she said. "But your card's been on my fridge this whole time, and I finally decided to get someone in." Three years. That little magnet sat there through...
I know of a guy who had a customer who was three months behind on payments. He didn't even notice. He was too busy mowing lawns and chasing new customers to track his money. By the time he realized what happened, he'd done 12 cuts for free. That's hundreds of dollars just... gone. And here's the crazy think: he had no system in place to catch it. No software tracking who paid and who didn't. No alerts when someone went 30 days overdue. Nothing. Just a mental note that never got checked. Truth...
Full disclosure: When you offer or accept a discount on a regular lawn job, it's not just the one time you're giving that discount. You'll provide that discount every time you do the lawn for the life of the job. And that can soon stack up. Most lawn care operators don't think about the lifetime cost of a discount. They see it as "just $5 off" to win the job. Seems harmless, right? But multiply that by 26 cuts per year. Then multiply by 3-5 years. That "small" discount just cost you hundreds...