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This idea is a good way to start but not the best way to continue. When you first start a lawn-mowing business, finding customers is one of the hardest things. One way to get some work from day one is to approach local property managers. They always need things done, and usually quickly. When you start your business, you have one thing available to you that the bigger businesses don't: time. They may have the work, but you have time. Having time available in your schedule is a godsend for local property managers. When they want a job done, they usually want it done ASAP. This is ideal when you are starting off and you are time-rich and work-poor. It's a win-win for both of you. The work is usually varied and can include everything from lawn mowing to gardening, clean-ups, and a bit of treework. What you will need is the right equipment, experience, and insurance. Getting this kind of work is not easy, either. Prepare to knock on a few doors, make phone calls, and arrange meetings. Get some magnetic business cards made, too, so they can find your card when they need it. Magnetic cards usually end up on a fridge or a filing cabinet—both are good. The magic word that will get them interested is that you get the job done ASAP. If you tell them that you can get on the job within 24 to 48 hours, you will get their attention. This kind of commitment is easy to make in the early days. As your business grows, it will become harder to keep. That's why I said that it's a good way to start but not continue. Hopefully, you have built up a good stable of private, regular lawns along the way. ​This is what we teach at lawnmowing101​ And that is where you want to end up with your business Being at the beck and call of a property manager can be a curse as your business matures and you start getting busy with your own work. This is why it was low-hanging fruit in the first place. What goes around comes around. So, if you’ve been struggling to gain traction with your lawn mowing business, you don't have to make the same mistakes I made. ​Click here to join Lawnmowing101 >>​ Anyway, until next time Get out there, mow lawns, and have fun Stuart |
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I used to think bigger was better.I bought ride-ons and self-propelled mowers and ran five trucks with staff. Then I did the math.To step away from the business and still match my income, I'd need over 1,000 lawns.I was just under halfway there. And the ride-ons broke down all the time, often halfway through a job. So I downsized.I kept my best 100 lawns and let the rest go.Turnover dropped by half.My workweek fell to under 20 hours.My take-home pay stayed about the same. Here's why small...
Here's what keeps a customer on my list for years.Hardly any of it is about the mowing. If you're running late, text them before they notice.I send mine about 10 minutes before I was meant to turn up.A customer who gets a heads-up doesn't sit there wondering if you've forgotten them. Call back missed calls straight away.The one you leave till tonight has often rung someone else by then. Never take a phone call while you're talking to a customer face to face.Let it ring, finish the...
Here's how I price a lawn.I break it into minutes.Then I use a formula. It starts at 1 minute = $1. However, as you get busy, the formula becomes times 1.25, 1.5, or even x2. If I think a lawn will take 35 minutes, at $1 the price is $35. Why start at a dollar a minute?Say you want $2,000 a week.Over a 40-hour week, that's $50 an hour.But nobody gets 8 productive hours out of a day on the truck.You get about 6.5.So you actually need to be making about $60 an hour to hit the number.That's a...