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This idea is a good way to start but not the best way to continue. When you first start a lawn-mowing business, finding customers is one of the hardest things. One way to get some work from day one is to approach local property managers. They always need things done, and usually quickly. When you start your business, you have one thing available to you that the bigger businesses don't: time. They may have the work, but you have time. Having time available in your schedule is a godsend for local property managers. When they want a job done, they usually want it done ASAP. This is ideal when you are starting off and you are time-rich and work-poor. It's a win-win for both of you. The work is usually varied and can include everything from lawn mowing to gardening, clean-ups, and a bit of treework. What you will need is the right equipment, experience, and insurance. Getting this kind of work is not easy, either. Prepare to knock on a few doors, make phone calls, and arrange meetings. Get some magnetic business cards made, too, so they can find your card when they need it. Magnetic cards usually end up on a fridge or a filing cabinet—both are good. The magic word that will get them interested is that you get the job done ASAP. If you tell them that you can get on the job within 24 to 48 hours, you will get their attention. This kind of commitment is easy to make in the early days. As your business grows, it will become harder to keep. That's why I said that it's a good way to start but not continue. Hopefully, you have built up a good stable of private, regular lawns along the way. ​This is what we teach at lawnmowing101​ And that is where you want to end up with your business Being at the beck and call of a property manager can be a curse as your business matures and you start getting busy with your own work. This is why it was low-hanging fruit in the first place. What goes around comes around. So, if you’ve been struggling to gain traction with your lawn mowing business, you don't have to make the same mistakes I made. ​Click here to join Lawnmowing101 >>​ Anyway, until next time Get out there, mow lawns, and have fun Stuart |
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I had a lawn care business client a while back who was struggling during a slow period. The phone wasn't ringing. Income was down. He was stressed about where the next batch of customers would come from. So I told him to send one email to his entire customer base. It was autumn. Offer a simple leaf removal service. He was skeptical. "Will that actually work?" But he did it anyway. It took him maybe 15 minutes to write and send. That single email increased his income that month by 25%. The...
A few months back, I was talking to a lawn contractor who was frustrated as hell. He was getting out and doing tons of quotes. Customers said they wanted regular cuts. But after one or two mows? They'd disappear. At first, I thought it might be his work quality. Nope. His lawns looked great. So I dug into his quoting process instead. Turns out, he wasn't asking ANY questions during incoming calls. No data. No context. He had no clue what kind of job he was walking into until he showed up. He...
I met a lawn guy a few years back who was absolutely drowning in work. Mowing all day. Doing admin at night. Barely keeping his head above water. One of his nightly rituals? Calling every single customer who was due for a mow the next day. Half an hour. Every night. That's two and a half hours every week spent on the phone. And here's the part that makes you think... The same task could be done in under 20 minutes via text. But he wouldn't do it. "That's not how I've always done it," he said....