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This idea is a good way to start but not the best way to continue. When you first start a lawn-mowing business, finding customers is one of the hardest things. One way to get some work from day one is to approach local property managers. They always need things done, and usually quickly. When you start your business, you have one thing available to you that the bigger businesses don't: time. They may have the work, but you have time. Having time available in your schedule is a godsend for local property managers. When they want a job done, they usually want it done ASAP. This is ideal when you are starting off and you are time-rich and work-poor. It's a win-win for both of you. The work is usually varied and can include everything from lawn mowing to gardening, clean-ups, and a bit of treework. What you will need is the right equipment, experience, and insurance. Getting this kind of work is not easy, either. Prepare to knock on a few doors, make phone calls, and arrange meetings. Get some magnetic business cards made, too, so they can find your card when they need it. Magnetic cards usually end up on a fridge or a filing cabinet—both are good. The magic word that will get them interested is that you get the job done ASAP. If you tell them that you can get on the job within 24 to 48 hours, you will get their attention. This kind of commitment is easy to make in the early days. As your business grows, it will become harder to keep. That's why I said that it's a good way to start but not continue. Hopefully, you have built up a good stable of private, regular lawns along the way. ​This is what we teach at lawnmowing101​ And that is where you want to end up with your business Being at the beck and call of a property manager can be a curse as your business matures and you start getting busy with your own work. This is why it was low-hanging fruit in the first place. What goes around comes around. So, if you’ve been struggling to gain traction with your lawn mowing business, you don't have to make the same mistakes I made. ​Click here to join Lawnmowing101 >>​ Anyway, until next time Get out there, mow lawns, and have fun Stuart |
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People ask me all the time how to find clients.I've started a lawn care business from scratch three times, so here's the order I'd do it in again. 1. Set up a website.It doesn't need to be flashy.It just needs to look professional. 2. Get your Google Maps listing right.Fill it out so the details match your website exactly.Then go and get reviews.If you don't have customers yet, mow a few lawns free for family and friends and ask them for one.Post photos to it regularly. 3. Run small ads on...
A lawn care website has one job.Get the phone to ring.Here's what I put on mine and what I look for on anyone else's. Less is more. For a small local lawn business, less is more. Nobody looking for a lawn guy wants to read a solid wall of text.Don't send them to your social media accounts; they will get distracted, and you will lose the lead.They want to know you mow in their area and how to get hold of you. Put your phone number top right.That's the number one best spot on the page.Make it...
Here's how I sort the difficult customers.Most of them fit one of four types, and each one needs handling differently. 1. The ComplainerNothing is ever quite right.They'll tell you in detail what was wrong with the last lawn guy.Listen to that, because you'll be the next lawn guy they talk about.I don't keep these ones long-term. 2. The PerfectionistThese are fine, as long as what they want is reasonable.Build the extra time into the quote from the start, so you're paid for the detail they...