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let's do the math on customer value
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Sometimes when I talk to lawn mowing contractors... They tell me that if it's a low-value lawn... It's hardly worth the advertising it took to bring in the customer. They think spending $25 to bring in a $25 customer doesn't make sense. But here's the problem: your average lawn mowing customer is worth a lot more than that. Let's do the math. Taking into consideration the different seasons... You'd expect to get around 20 mows in a year.
This makes your lowest customer value $1,500. Even the goodwill value based on the standard 12-week turnover would be $150. A lot more than you paid to get the customer. If you were to buy a lawn mowing customer list... You'd be paying somewhere north of $12K for a business of 50 clients turning over $1K a week. But if you built that yourself... and spent $20 a lead... and only secured one in three quotes... Then it costs you $60 to bring on every new customer. This means that to build a business of 50 customers turning over $1K a week would cost you $3K instead of $12K. That sounds like a bargain to me. Now... Another thing to take into consideration is your time frame. If you want income tomorrow, then buying a business is your only real choice. It would take you six months to build a business this size. But building is your best option if time is on your side. A good lawn mowing customer is pure gold. The new lawn care guys are scared to spend money on marketing. They see the upfront cost but not the lifetime value. $199 for a professional website feels expensive when you're just starting. But if that website brings you even 2-3 customers in the first year... It's paid for itself many times over.
Your website only needs to bring in ONE good customer to be worth it. And it works 24/7, bringing in leads while you sleep. Compare that to buying flyers... door knocking... or begging for referrals. A website is the cheapest customer acquisition tool you'll ever invest in. So if you want to start building a customer base that's worth thousands... Not just the $25 you charge per mow... Grab our $199 website package. It only needs to bring you one good customer to pay for itself. [Get your website for $199/year.]Until next time, Get out there, mow lawns, and have fun. Stuart P.S. If you aim to bring on one or two good customers a week, then you can't go wrong. A website helps you do exactly that. |
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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
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