I got a call the other day from a guy I was helping start a lawn care business.

He had a van and was keen to get the show on the road, out shopping for gear.

We’d already talked about setting the van up right.

He goes,
​“Stu, I know you said to get a mower that would fit in my van comfortably, but the one this guy at the mower shop’s showing me is way too big.”

I asked what the shop guy had recommended.

He told me, and it was a top-of-the-line commercial mower.

I said,
​“You told him you're just starting out, right?”​
He said, “Yeah, I told him.”

My blood started to boil.

This guy was asking for help, ready to stop planning and start working, and the salesman was trying to load him up with a mower that wouldn’t even fit in his van.

“This one’s ideal for starting out,” the guy had said.

It was shiny. Commercial-grade. Total overkill.

Here’s where most people go wrong:

They take that kind of advice and walk out with gear they might need in a year or two—but not today.

It’s like buying hiking boots just to check the mailbox.
Sure, they’ll get the job done... but they’re not worth the hassle for something that small.

After we talked, my client went with a high-end domestic mower for around $1,000.
Not flashy. But reliable, repairable, and more than enough to get the job done.

And that’s how he started landing his first clients.

You don’t need top-tier everything.

You need to get moving.

Start where you are.
Use what works.
Get paid.
Upgrade later.

If you're building a lawn care business and want real advice from people actually doing the work, come join us inside the community.​
We skip the fluff and focus on what actually gets results.

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Until next time
Get out there, mow lawns and have fun
Stuart

Lawnmowing101