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Let's say I had to start my business all over again today.
I wouldn't even bother chasing mowing jobs straight away. Why? Because mowing requires gear... And most of it isn't cheap if you're starting from scratch. Instead, I'd go after garden cleanups. Most garden jobs can be done with a pair of gloves... A shovel... A bucket... And a bit of effort. You can tidy up weedy gardens... Remove green waste... And make things look good without spending a cent on gear. And here's the best thing: A big garden cleanup can give you the cash you need to get that first mower. I'd print off a few flyers at the library or handwrite them if I had to. Then I'd walk around my neighborhood and knock on doors offering garden cleanup services. No car? No problem. I'd keep it local... Work within walking distance. I'd even take a wheelbarrow or a cart if I needed to haul anything. The big mistake people make when they start a business is thinking of it like a side hustle. If you're serious about replacing your income... You've got to treat it like a full-time job. Even if you're not getting paid much in the beginning. When I started, I worked 40 hours a week from day one. Not every hour was on the tools. A lot of it was on the phone or walking the streets. But it was work. And it paid off. If you spend 40 hours a week knocking on doors and doing garden jobs... You'll start getting paid quickly. Not heaps... But enough to start reinvesting in some basic tools. Maybe a blower... Maybe a better pair of shears. Eventually, a mower. You build as you go. That's the game. Now here's the thing: A lot of new lawn care guys think they need the perfect setup before they launch. Wait until they have the best mowers... The fully signwritten trailer... All the gear. But they also think they need to wait to get a website. ❌ "I'll get a website once I have more customers." ❌ "I'll invest in an online presence when I'm making more money." Wrong approach. Your website should be one of the FIRST things you set up... Not the last. It's your 24/7 salesperson working while you knock on doors. When someone sees your flyer or hears about you... The first thing they do is search your business name online. If they find nothing... Or a sketchy Facebook page... You lose credibility instantly. A professional website for $199 is cheaper than a good mower. It's one of the scrappiest, smartest investments you can make at the start. You can knock on doors AND have leads coming in online at the same time. Don't wait until everything's perfect. Start scrappy. Start now. So if you're starting your lawn care business scrappy and smart... Don't skip the website. Grab our $199 package and get online in 48 hours so you look professional from day one... Even while you're still knocking on doors: [Get your website for $199/year]Until next time, Get out there, mow lawns, and have fun. Stuart P.S. From small acorns, mighty oaks grow. A $199 website today could be bringing you customers for years to come. |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
I once had a woman call me for a quote out of the blue. I didn't recognize the name or the address. I asked her how she found me. "Your card has been on my fridge for three years," she said. She didn’t even remember where she got it. But because it was a magnet, it stayed put. Most guys hand out paper business cards. Here is the reality: those cards go in the bin before the customer even gets through their front door. They’re a waste of paper and a waste of your money. Magnets are different....
You’ve got the mower. You’ve got the trimmer. Your gear is shiny and sitting in the shed, ready to go. But the phone isn't ringing. No calls. No texts. Just silence. It’s a sinking feeling. You start wondering if there’s actually any work out there. There is. Plenty of it. The problem isn't the market—the problem is that nobody knows you exist yet. You’re invisible. Most guys handle this by using the "scattershot" approach. They try five different things at once. They spend a fortune on...
I remember the early days. I spent half my time knocking on doors and dropping flyers, hoping for a bite. It was a grind. I felt like a hunter who couldn't find any tracks. Then I figured out the secret to the "Google Map." I set up my Google Business Profile properly, and suddenly, the game changed. Now? We get 3–4 calls every single week for our own lawn care business from that one profile. No flyers. No cold calling. Just people searching for "lawn care near me" and finding us. Here’s the...