|
Donna (My wife) was talking to me the other day about our dog. He is a nine-year-old German Shepherd, and he has a few health issues. We were fortunate that when we bought him home as a puppy, we also bought him some health insurance. Even More fortunate for us , they have covered most of the bills. As Donna says, they lost out on that deal. However, as generous as they are, we still need to raise some of the funds ourselves. This latest round of meds was going to cost us $100 a week. At first, Donna said that she would do a few jobs on Monday to raise the funds. She doesn't normally work on Mondays, as we try not to work more than 20 hours each week in this business. Then she had an idea. I was busy working in the garden when Donna came out 90 minutes later and told me she had sorted the money. Are you going to work on Mondays then? I said I wasn't too keen on the idea. Donna said no, she didn't need to do that as we had just got a $ 100-a-week pay rise. How did you do that? I asked. Donna explained that she got on the phone and texted some of our customers who hadn't had a price increase in a while. We have close to 200 lawns, and although we send out around 50 price increases a year, many of them have not had a price increase for a while. When Donna made her extra $100 a week, she stopped. One person dropped off. This is one of the great things about a lawn business. You can shape your business around your lifestyle and control your income. How do you earn a full-time income working a 20-hour work week? You can find that out in the lawnmowing101 membership. Do you want to give yourself a pay increase on demand? If you build your business right, then you can. It's not always about working harder. Until next time, get out there, mow lawns, and have fun Stuart ​ |
Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
This is one reason behind most of the issues lawn care businesses face. “I haven’t got enough lawns.”It's a lead issue. “I’m not charging enough.”It's a lead issue. “My jobs are too far apart.”It's a lead issue. “There’s too much competition.”It's a lead issue. Different complaints... Same concern. It’s almost always a lead issue. Here’s why: If you’re relying on referrals, random inquiries, and people finding you by luck... Sure, your business can continue. But it will never really thrive....
Hi Reader I was looking at our numbers this morning, and it reminded me of the single best asset in our lawn care business. It’s not the mowers, and it’s not the trucks. It’s our Google Business Profile. That little profile brings in calls and website leads every single week like clockwork. But here is the hard truth I see too many business owners ignore: Most people think the job is done the moment they click "Save" on their profile setup. Let me be blunt: A Google Business Profile is as...
Back when my wife and I had a "real" lawn care business, the kind people think you’re supposed to aim for where things looked great on paper. We had five vehicles on the road and good revenue. The kind of setup that made us feel like we were doing things “right.” But every single morning? It was a madhouse. One guy would call in sick. Another wouldn’t show at all. Gear would be broken, or someone forgot to load something. And we’d spend the first two hours of the day scrambling to get the...