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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart ​ |
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If you're looking to start your lawn mowing business, one of the biggest obstacles you'll face is getting started on a tight budget. Equipment cost is one of your most significant expenses. When it comes to choosing a lawnmower, it's tempting to go for the most expensive, heavy-duty commercial option. Don't. Buy top-end domestic mowers instead. And don't buy a vehicle unless you have to. Your personal car can get you started, and you can get a tow bar fitted and a trailer for less than the...
How do you get more customers for your lawn mowing business? Here's what we do. Figure out who your target market is and create targeted marketing messages that resonate with them. Our ideal customer is usually retired and lives in a densely populated area. We don't mention tree trimming, hedge cutting, or gardening in our ads because it's not the work we want. When I'm working with lawn mowing businesses... I aim to bring on at least two new customers a week. As your business grows, you can...
So you've just started your own lawn care business. You're mowing a few lawns here and there... And things are going well. Then, out of the blue, you get a call from someone who tells you that you need to be listed in their directory. They promise it will bring in tons of new customers and help your business grow. But is it worth it? Have you ever heard the saying "beware of strangers bearing gifts"? Perhaps they should have said "beware of directories too." These guys charge high fees for...