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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart |
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People ask me all the time how to find clients.I've started a lawn care business from scratch three times, so here's the order I'd do it in again. 1. Set up a website.It doesn't need to be flashy.It just needs to look professional. 2. Get your Google Maps listing right.Fill it out so the details match your website exactly.Then go and get reviews.If you don't have customers yet, mow a few lawns free for family and friends and ask them for one.Post photos to it regularly. 3. Run small ads on...
A lawn care website has one job.Get the phone to ring.Here's what I put on mine and what I look for on anyone else's. Less is more. For a small local lawn business, less is more. Nobody looking for a lawn guy wants to read a solid wall of text.Don't send them to your social media accounts; they will get distracted, and you will lose the lead.They want to know you mow in their area and how to get hold of you. Put your phone number top right.That's the number one best spot on the page.Make it...
Here's how I sort the difficult customers.Most of them fit one of four types, and each one needs handling differently. 1. The ComplainerNothing is ever quite right.They'll tell you in detail what was wrong with the last lawn guy.Listen to that, because you'll be the next lawn guy they talk about.I don't keep these ones long-term. 2. The PerfectionistThese are fine, as long as what they want is reasonable.Build the extra time into the quote from the start, so you're paid for the detail they...