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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart ​ |
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Subject Line: rubbish piles have a strange habit of growing overnight Body Copy: When you're starting out on your lawn mowing adventure... You'll do pretty much any job. In the early days, cash flow is king. You'd rather do something than nothing... So you end up accepting work you don't really want. I remember in the early days I did anything and everything. Rubbish removal was my biggest bugbear. I learned one thing the hard way: You need to photograph rubbish piles when you quote...
A while ago I was talking to a lawn mowing contractor who told me a lot of his quotes were going nowhere. He was getting out and doing plenty of quotes... But he wasn't getting a lot of business as a result. After we worked out that it had nothing to do with the standard of his work... I started to look at his method of dealing with quotes. I discovered that he was not asking questions with his incoming calls. This lack of data meant he had no idea what kind of lawn jobs he was quoting on...
When I had five, one person operated vehicles on the road... I took the opportunity to do a bit of research. I timed all the vehicles for around three months and worked out standard times for mowing a lawn... Travelling time between jobs... And the amount of lawns cut in a day. It wasn't a very scientific study... But at least I knew that all the core information I was pulling in was consistent. We were working in an area of 10 square kilometers... And gaining some efficiencies by splitting...