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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart |
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I once had a woman call me for a quote out of the blue. I didn't recognize the name or the address. I asked her how she found me. "Your card has been on my fridge for three years," she said. She didn’t even remember where she got it. But because it was a magnet, it stayed put. Most guys hand out paper business cards. Here is the reality: those cards go in the bin before the customer even gets through their front door. They’re a waste of paper and a waste of your money. Magnets are different....
You’ve got the mower. You’ve got the trimmer. Your gear is shiny and sitting in the shed, ready to go. But the phone isn't ringing. No calls. No texts. Just silence. It’s a sinking feeling. You start wondering if there’s actually any work out there. There is. Plenty of it. The problem isn't the market—the problem is that nobody knows you exist yet. You’re invisible. Most guys handle this by using the "scattershot" approach. They try five different things at once. They spend a fortune on...
I remember the early days. I spent half my time knocking on doors and dropping flyers, hoping for a bite. It was a grind. I felt like a hunter who couldn't find any tracks. Then I figured out the secret to the "Google Map." I set up my Google Business Profile properly, and suddenly, the game changed. Now? We get 3–4 calls every single week for our own lawn care business from that one profile. No flyers. No cold calling. Just people searching for "lawn care near me" and finding us. Here’s the...