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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart |
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The mower you want is cheaper online. I know. I have looked too. Then if the machine ever dies and you find out what you actually bought. Why I buy the big stuff local I have used the same dealer for years. He goes the extra mile now because I have been walking in the door for a long time. That relationship is worth more than the $200 I would save online. Here is what local gets you that a website does not: You put your hands on the machine before you pay for it. No guessing from photos. They...
A signwritten van is the cheapest advertising you will ever buy. It works while you are mowing, while you are at the shop, while it sits parked in someone's street. However, the sign wiring needs a few things to do its job well. I owned a signwriting business back in the early eighties, and I have signwritten my vehicles ever since. Here is what I would tell you before you spend a cent. Get your logo sorted first: Get a portrait version and a landscape version. Your signwriter needs both, and...
Here's something I see constantly. A lawn care operator spends good money on a trailer, equipment, and maybe even a website. Then they spend about 20 minutes setting up their Google Business Profile—click a few boxes, upload one photo from two years ago, and call it done. That profile sits there, untouched, while a competitor with scruffier gear and a fresher profile keeps pulling in the calls. It's not always fair, but it is real. The thing most operators miss Your Google Business Profile...