|
"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart |
Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
I used to think bigger was better.I bought ride-ons and self-propelled mowers and ran five trucks with staff. Then I did the math.To step away from the business and still match my income, I'd need over 1,000 lawns.I was just under halfway there. And the ride-ons broke down all the time, often halfway through a job. So I downsized.I kept my best 100 lawns and let the rest go.Turnover dropped by half.My workweek fell to under 20 hours.My take-home pay stayed about the same. Here's why small...
Here's what keeps a customer on my list for years.Hardly any of it is about the mowing. If you're running late, text them before they notice.I send mine about 10 minutes before I was meant to turn up.A customer who gets a heads-up doesn't sit there wondering if you've forgotten them. Call back missed calls straight away.The one you leave till tonight has often rung someone else by then. Never take a phone call while you're talking to a customer face to face.Let it ring, finish the...
Here's how I price a lawn.I break it into minutes.Then I use a formula. It starts at 1 minute = $1. However, as you get busy, the formula becomes times 1.25, 1.5, or even x2. If I think a lawn will take 35 minutes, at $1 the price is $35. Why start at a dollar a minute?Say you want $2,000 a week.Over a 40-hour week, that's $50 an hour.But nobody gets 8 productive hours out of a day on the truck.You get about 6.5.So you actually need to be making about $60 an hour to hit the number.That's a...