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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart ​ |
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Sometimes when I talk to lawn mowing contractors... They tell me that if it's a low-value lawn... It's hardly worth the advertising it took to bring in the customer. They think spending $25 to bring in a $25 customer doesn't make sense. But here's the problem: your average lawn mowing customer is worth a lot more than that. Let's do the math. Taking into consideration the different seasons... You'd expect to get around 20 mows in a year. If you're looking at a minimum charge of $25... And...
When you're running a lawn mowing business... It's only a matter of time before you ask yourself this question: Should I expand my services? You might wonder if it's worth running out and buying hedge cutters and trestles... So you can pick up the occasional hedge job. This can be a good idea... But at the end of the day, it depends on what you want to get out of your business. One of the reasons you got into lawn mowing in the first place was the regular income. You can get that with trees,...
A long time ago I had a customer. He was an accountant, and he had a nice little office on a nice property. He also had a sports car and a boat. All the trappings of luxury one would assume. I mowed his lawn for a while and we would talk occasionally. One day he came out and told me that he was really happy with my service. He said that he liked the way that I smiled and waved every time I saw him. It always cheered him up. He then went on to tell me about the last guy he had who mowed his...