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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart |
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Here's something I see constantly. A lawn care operator spends good money on a trailer, equipment, and maybe even a website. Then they spend about 20 minutes setting up their Google Business Profile—click a few boxes, upload one photo from two years ago, and call it done. That profile sits there, untouched, while a competitor with scruffier gear and a fresher profile keeps pulling in the calls. It's not always fair, but it is real. The thing most operators miss Your Google Business Profile...
Hey Reader I found something interesting...I don't normally share stuff until I know it works. But I've been quietly testing some SEO blogging software over the past few months, and I think it's worth keeping you in the loop, even at this early stage. The idea is simple. It writes high-quality SEO posts for local business websites automatically. Run it long enough and you start ranking for a ton of local keywords without doing much at all. I've had it running on my main lawnmowing101 website...
Hey Reader If your week is packed but your bank account still looks thin at the end of it, that's not a working-harder problem. That's a running-the-business problem. I see it all the time. Great mowers. Clean edges. Happy customers. But the cash just doesn't add up the way it should. Usually it comes down to a few things: — Pricing that covers the job but not the drive time, the admin, or the equipment wearing out — A route spread across too many suburbs eating fuel and hours between stops —...