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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart |
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I remember the early days. I spent half my time knocking on doors and dropping flyers, hoping for a bite. It was a grind. I felt like a hunter who couldn't find any tracks. Then I figured out the secret to the "Google Map." I set up my Google Business Profile properly, and suddenly, the game changed. Now? We get 3–4 calls every single week for our own lawn care business from that one profile. No flyers. No cold calling. Just people searching for "lawn care near me" and finding us. Here’s the...
It was 8:15 AM. I was sitting in a queue behind a school bus. I looked at the fuel gauge. Then I looked at the traffic. Then I did the math. I was burning money I hadn’t even made yet. With gas prices where they are, fuel has officially become our #1 overhead. It’s frustrating. It’s a gut punch. But at the end of the day, we still have lawns to mow and bills to pay. Here is the reality: Since we can’t control the price at the pump, we have to control the path of the truck. It’s your business....
I used to think the hard part was the mowing. I’d spend all day fighting the humidity, dodging dog toys, and sweating through my shirt. I figured if I did the work, the money would just... show up. I was dead wrong. I found myself sitting at my kitchen table on a Friday night, staring at a bank balance that didn't match the sweat on my brow. I had done the hard yards. I’d won the customers. I’d made the lawns look like golf courses. But my account was bone dry. I was so busy "working" that I...