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"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart ​ |
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This is one reason behind most of the issues lawn care businesses face. “I haven’t got enough lawns.”It's a lead issue. “I’m not charging enough.”It's a lead issue. “My jobs are too far apart.”It's a lead issue. “There’s too much competition.”It's a lead issue. Different complaints... Same concern. It’s almost always a lead issue. Here’s why: If you’re relying on referrals, random inquiries, and people finding you by luck... Sure, your business can continue. But it will never really thrive....
Hi Reader I was looking at our numbers this morning, and it reminded me of the single best asset in our lawn care business. It’s not the mowers, and it’s not the trucks. It’s our Google Business Profile. That little profile brings in calls and website leads every single week like clockwork. But here is the hard truth I see too many business owners ignore: Most people think the job is done the moment they click "Save" on their profile setup. Let me be blunt: A Google Business Profile is as...
Back when my wife and I had a "real" lawn care business, the kind people think you’re supposed to aim for where things looked great on paper. We had five vehicles on the road and good revenue. The kind of setup that made us feel like we were doing things “right.” But every single morning? It was a madhouse. One guy would call in sick. Another wouldn’t show at all. Gear would be broken, or someone forgot to load something. And we’d spend the first two hours of the day scrambling to get the...