Your website has one job

Published about 8 hours ago • 1 min read

A lawn care website has one job.
Get the phone to ring.
Here's what I put on mine and what I look for on anyone else's.

Less is more.
For a small local lawn business, less is more.
Nobody looking for a lawn guy wants to read a solid wall of text.
Don't send them to your social media accounts; they will get distracted, and you will lose the lead.
They want to know you mow in their area and how to get hold of you.

Put your phone number top right.
That's the number one best spot on the page.
Make it clickable so one tap rings you.
Most people searching for a lawn guy are on their phone, so check your site on yours, not just on a computer.

Add a message option too.
Some people won't call.
Mine goes to an email that pings my phone straight away, so a message gets answered as fast as a call.

Use your own photos, not stock.
Google loves original images.
About 80% of the photos on my own site are ones I took on the job.
Once a day a random timer goes off on my phone, and I take a photo of whatever lawn I'm on.
Keep each one under 250kb so the page loads fast.
Don't use videos unless they are optimized to load fast

List half a dozen services at most.
Give each one a proper description, not just a name.
If writing isn't your thing, put your service list into ChatGPT, let it draft the words, then fix them up so they sound like you.

Say why they should pick you.
Mine is that I'm one of the oldest lawn companies in town with the best reputation.
Yours doesn't have to be the same.
It just has to be true.

Speed matters.
How fast does your website load?
The faster it loads, the better it ranks in local search.
Check your loading speed here. You should be in the Green.
https://pagespeed.web.dev/

It's easier to see this than to read about it.
I've built over 50 lawn care websites.
Have a look through a few and notice where the phone number sits.
Run any of them through the speed test and see why Google loves them.

See the lawn care websites I've built.

Nobody ever rang a lawn guy because his website had a nice font.

Until next time, get out there, mow lawns, and have fun
Stuart
Lawnmowing101

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