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accept work you don't really want
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Subject Line: rubbish piles have a strange habit of growing overnight Body Copy: When you're starting out on your lawn mowing adventure... You'll do pretty much any job. In the early days, cash flow is king. You'd rather do something than nothing... So you end up accepting work you don't really want. I remember in the early days I did anything and everything. Rubbish removal was my biggest bugbear. I learned one thing the hard way: You need to photograph rubbish piles when you quote them.Because they have a strange habit of growing overnight. Still... As long as you know you have the skills and equipment to get the job done... Why not? One good thing about going down this road is it gives you an idea of the kind of work you enjoy. It also gives you an idea of how profitable the work is. Once you discover your sweet spot...You can build that into your business model. New lawn care guys feel guilty turning down work. They think they should accept every job that comes their way. But doing everything means you never get good at anything.
You're running around with different equipment for different jobs. No time to build systems or get efficient. The secret is using the early days to test what you actually enjoy and what's profitable.
Focus on your sweet spot. As your business grows, you'll need to niche down to maximize profit and simply focus on a few things. But until you start turning away work because you don't have time... You might as well maximize your turnover and accept any work you're happy to do. So if you want to figure out your sweet spot faster...and avoid the mistakes that cost you time and money... Join our free community where we share profit tracking systems, pricing strategies, and how to niche down without losing income: [Join the free Lawn Business Builders Pro group]Stuart P.S. Always photograph rubbish piles. Trust me on this one. |
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A while ago I was talking to a lawn mowing contractor who told me a lot of his quotes were going nowhere. He was getting out and doing plenty of quotes... But he wasn't getting a lot of business as a result. After we worked out that it had nothing to do with the standard of his work... I started to look at his method of dealing with quotes. I discovered that he was not asking questions with his incoming calls. This lack of data meant he had no idea what kind of lawn jobs he was quoting on...
When I had five, one person operated vehicles on the road... I took the opportunity to do a bit of research. I timed all the vehicles for around three months and worked out standard times for mowing a lawn... Travelling time between jobs... And the amount of lawns cut in a day. It wasn't a very scientific study... But at least I knew that all the core information I was pulling in was consistent. We were working in an area of 10 square kilometers... And gaining some efficiencies by splitting...
If you love dogs... One way to get more lawn mowing customers is to advertise as "dog friendly." If you're not opposed to the occasional customer forgetting to clean up their dog's little pressies... It can be a great way to stand out in the crowd. Just remember, just because you may love dogs... But that doesn't mean they all love you back. I've got a few scars from dog bites over the years. I remember mowing a lawn once... And a dog bit my leg while mowing out the back. It was a bad bite......