Customers dont last forever.

Published 5 months ago • 1 min read

Things can change

People can move on, have a change in circumstances,

Anything can happen.

And that's when you get the breakup email, text, or call.
Normally we ask, "Just for our records, can I get a reason for the cancelation?”

The way they answer this question will dictate what we do next.
If it's a money thing, we say we are sorry to hear that. call us back anytime and we ask for a review

If they are moving, we wish them the best with their move and ask for a review.
If we don't hear back, then we don't have a reason, so we do nothing.

Now, apart from a great opportunity to get a review, there is another reason we ask.

If the customer is moving, we have a follow-up sequence, which means that we may lose the customer, but we don't have to lose the lawn.
If there is someone new moving in, we already know a lot about the lawn.
We know how long it takes and how much work is involved.
Now we can use that to our advantage.
We work out what we would need to charge to get this lawn to match our top-performing lawns.
We then put this quote on a postcard that we mail to the new occupant.
It only cost us a dollar or so, and we get another shot at the lawn.

Sometimes we hear back and sometimes we don't.
It doesn't really matter because just getting one lawn like this covers the cost of doing these for a year.
It's a win-win.
I've got a template of the postcard we use in today's blog post.
You can find it here.

Until next time, get out there, mow lawns and have fun

Stuart

Lawnmowing101

👉 [Great lawn care websites / no setup fees / get more leads today!]

Read more from Hi and Welcome to my page

The mower is cheaper online. Buy it local anyway.

The mower you want is cheaper online. I know. I have looked too. Then if the machine ever dies and you find out what you actually bought. Why I buy the big stuff local I have used the same dealer for years. He goes the extra mile now because I have been walking in the door for a long time. That relationship is worth more than the $200 I would save online. Here is what local gets you that a website does not: You put your hands on the machine before you pay for it. No guessing from photos. They...

18 days ago • 1 min read

Your van is a billboard. Can anyone read it?

A signwritten van is the cheapest advertising you will ever buy. It works while you are mowing, while you are at the shop, while it sits parked in someone's street. However, the sign wiring needs a few things to do its job well. I owned a signwriting business back in the early eighties, and I have signwritten my vehicles ever since. Here is what I would tell you before you spend a cent. Get your logo sorted first: Get a portrait version and a landscape version. Your signwriter needs both, and...

20 days ago • 2 min read

Why your Google Business Profile isn't getting you calls

Here's something I see constantly. A lawn care operator spends good money on a trailer, equipment, and maybe even a website. Then they spend about 20 minutes setting up their Google Business Profile—click a few boxes, upload one photo from two years ago, and call it done. That profile sits there, untouched, while a competitor with scruffier gear and a fresher profile keeps pulling in the calls. It's not always fair, but it is real. The thing most operators miss Your Google Business Profile...

3 months ago • 1 min read