Customers dont last forever.

Published about 2 months ago • 1 min read

Things can change

People can move on, have a change in circumstances,

Anything can happen.

And that's when you get the breakup email, text, or call.
Normally we ask, "Just for our records, can I get a reason for the cancelation?”

The way they answer this question will dictate what we do next.
If it's a money thing, we say we are sorry to hear that. call us back anytime and we ask for a review

If they are moving, we wish them the best with their move and ask for a review.
If we don't hear back, then we don't have a reason, so we do nothing.

Now, apart from a great opportunity to get a review, there is another reason we ask.

If the customer is moving, we have a follow-up sequence, which means that we may lose the customer, but we don't have to lose the lawn.
If there is someone new moving in, we already know a lot about the lawn.
We know how long it takes and how much work is involved.
Now we can use that to our advantage.
We work out what we would need to charge to get this lawn to match our top-performing lawns.
We then put this quote on a postcard that we mail to the new occupant.
It only cost us a dollar or so, and we get another shot at the lawn.

Sometimes we hear back and sometimes we don't.
It doesn't really matter because just getting one lawn like this covers the cost of doing these for a year.
It's a win-win.
I've got a template of the postcard we use in today's blog post.
You can find it here.

Until next time, get out there, mow lawns and have fun

Stuart

Lawnmowing101

👉 [Great lawn care websites / no setup fees / get more leads today!]

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