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Why your Google Business Profile isn't getting you calls
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Here's something I see constantly. A lawn care operator spends good money on a trailer, equipment, and maybe even a website. Then they spend about 20 minutes setting up their Google Business Profile—click a few boxes, upload one photo from two years ago, and call it done. That profile sits there, untouched, while a competitor with scruffier gear and a fresher profile keeps pulling in the calls. It's not always fair, but it is real. The thing most operators miss Your Google Business Profile isn't a set-and-forget thing. Google pays attention to activity. A profile that hasn't been updated in months looks, to Google's algorithm, like a business that might not be active anymore. A few things that move the needle without much effort:
The goal is to show up in the map pack when someone in your area types "lawn mowing near me." That three-pack of results is prime real estate for a local service business. You don't need to beat the whole internet; you just need to win your suburb. I've written up the full guide on the blog if you want to go through it properly: Google Business Profile Guide for Lawn Care Quick one to close with: The single highest-return thing most lawn care operators can do this week isn't marketing spend. It's spending 30 minutes making sure their free Google presence is actually working for them. Blog | Free Community | Websites |
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Build a Six-Figure Lawn Care Business in Your Spare Time. Stop trading time for money. Get one short, actionable tip delivered to your inbox every morning to help you work smarter and scale faster. Privacy Note: Join 5,000+ pros. 100% privacy, zero spam.
I used to think bigger was better.I bought ride-ons and self-propelled mowers and ran five trucks with staff. Then I did the math.To step away from the business and still match my income, I'd need over 1,000 lawns.I was just under halfway there. And the ride-ons broke down all the time, often halfway through a job. So I downsized.I kept my best 100 lawns and let the rest go.Turnover dropped by half.My workweek fell to under 20 hours.My take-home pay stayed about the same. Here's why small...
Here's what keeps a customer on my list for years.Hardly any of it is about the mowing. If you're running late, text them before they notice.I send mine about 10 minutes before I was meant to turn up.A customer who gets a heads-up doesn't sit there wondering if you've forgotten them. Call back missed calls straight away.The one you leave till tonight has often rung someone else by then. Never take a phone call while you're talking to a customer face to face.Let it ring, finish the...
Here's how I price a lawn.I break it into minutes.Then I use a formula. It starts at 1 minute = $1. However, as you get busy, the formula becomes times 1.25, 1.5, or even x2. If I think a lawn will take 35 minutes, at $1 the price is $35. Why start at a dollar a minute?Say you want $2,000 a week.Over a 40-hour week, that's $50 an hour.But nobody gets 8 productive hours out of a day on the truck.You get about 6.5.So you actually need to be making about $60 an hour to hit the number.That's a...