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I started my business in a simple way, as a lot of lawn guys do. With a cheap station wagon and a mower. Hell, I didn't even have a blower for the longest time. It was the late 80s, and a lot of us guys just tipped our trimmers on their sides and used those. However, one thing that I bought as soon as I could was a trailer. It was a necessary piece of equipment. I was doing lawns, garden cleanups, and a bit of tree work, so it was necessary. In the early days, I did get stuck a few times in tight spots, and I would need to unhook the trailer to get me out of a corner when I was boxed in. I think we all go through that. When I upsized to a large dual-wheeled trailer that carried my ride-on, it was another learning curve. It handled a lot differently from my small 5x8 trailer. Still, I got on with it, and our business grew from there. However, in the early 2020s things started changing. We actually found that we could make better income doing small lawns. Very small lawns. So we started targeting high-decency suburbs and just doing regular lawns, nothing else. All of a sudden, a large trailer was more of a hindrance than a help. The roads were narrow and the driveways were tight. This was the point that we started just using vans without trailers, and each van was a self-contained unit. It has worked out really well for us, especially with the cost of fuel these days. However, I understand that if you are offering full service or large lawn work, you are going to need trailers. Today I just finished updating my blog post on what I look at when buying a trailer and some of the pitfalls I have come across over the years. You can read more about that here: [Link: Read the updated blog post on trailer buying tips and pitfalls] Oh well, that's my rant for the day. I had better head off and mow some lawns now. Until next time Get out there, mow lawns and have fun Stuart Lawnmowing101 |
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Here's something I see constantly. A lawn care operator spends good money on a trailer, equipment, and maybe even a website. Then they spend about 20 minutes setting up their Google Business Profile—click a few boxes, upload one photo from two years ago, and call it done. That profile sits there, untouched, while a competitor with scruffier gear and a fresher profile keeps pulling in the calls. It's not always fair, but it is real. The thing most operators miss Your Google Business Profile...
Hey Reader I found something interesting...I don't normally share stuff until I know it works. But I've been quietly testing some SEO blogging software over the past few months, and I think it's worth keeping you in the loop, even at this early stage. The idea is simple. It writes high-quality SEO posts for local business websites automatically. Run it long enough and you start ranking for a ton of local keywords without doing much at all. I've had it running on my main lawnmowing101 website...
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