We had a thousand bucks left.
On a credit card.
That was the emergency float.

Instead, I spent it on a mower and a weed eater.

No backup plan.
No second option.
Just that gut feeling that I couldn’t sit around and wait anymore.

We were living hand to mouth with a signwriting business, and everyone had closed for Christmas.
December rolled in, and we had zero work.

So I walked into a mower shop, swiped that card, and came home with the gear.
I told my wife I was starting a lawn care business.

She looked at me like I’d lost the plot.

To be fair—maybe I had.

But I wasn’t going to wait for someone to rescue us.

She looked at the gear and said, "What are we going to do now?"

I told her not to worry; I had a plan…

I pulled out the phone book, turned to “A,” and started calling.

“Hi, my name's Stuart, and I'm just ringing around to see if anyone would like their lawns cut.”

It took 30, 40, sometimes 50 calls… but I’d land a quote.
And when I got a yes, I was in my car, at their place, quoting, mowing, and booking again in 2 weeks.

Then back to the phone.

Sometimes when I had an area I really wanted, I went door-to-door.

40 hours a week from day one.​
Either mowing, quoting, or hustling.

Three months later, I had a full round.

In a town of 5,000.
No website. No Facebook. No fancy branding.
​Just effort.

Was it scary? Hell yes.
Did people think I was mad? Probably.
Did it work? Better than I could’ve dreamed.

That one decision gave us freedom.
That one thousand dollars turned into a six-figure business.

That was one of many lawn businesses I built and sold over the next thirty years.

And now, I help others do the same.

If you’re ready to take your first step, maybe you don’t even have gear yet—
​I’ve set up a free membership for people like you.

Inside, you’ll find advice that works. From someone who’s done it.

👉 [Join for free here]

You’ve got this.

Until next time, Get out there, mow lawns, and have fun.

Stuart​
Lawnmowing101
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