There’s a saying in marketing:​
​People need to see your brand seven times before it sticks.

And in the lawn care world, most of those “seven times” happen when you’re not even thinking about marketing.

Like when you’re out there mowing a lawn in a branded shirt.

Your truck might be parked down the street, but they will still know who you are.

While you are just mowing the lawn.

But someone walking their dog… someone peeking through the window… a curious neighbor glancing over the fence…

They see your shirt.
They see the name.

Maybe just for a second, but it counts.

That’s one touch.

Next time they see your cap at the garden center?
​That’s two.

Then they see your truck travelling around town.
​Three.

You are starting to become easier to remember and front of mind next time they are looking.

You are becoming a brand.

And the magic of branded clothing is that it follows you everywhere.

You don’t have to do anything extra, you just show up, do the job, and people will start to notice your business.

The best part?​
You don’t even need a big audience.

Just one neighbor noticing your shirt while you’re mowing next door… and suddenly, you’re on their list.

Branding isn’t about flash.

It’s about being seen enough times that people remember you when it matters.

And a well-designed shirt or cap?
That’s silent marketing with a long game.

Cheap, simple, and surprisingly effective.

Until next time, get out there, mow lawns and have fun

Stuart

Lawnmowing101

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PS if you want a solid marketing package that will bring you a steady stream of new clients, check out the Lawnmowing101 membership where we do all that for you.
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