When you're just starting off, you want to say yes to everything. I did the same. In the early days, I was doing a bit of everything. But as time went on, I started to see the cracks. And when you’re staying solo, you’ve only got so much time in the week. That’s when I started trimming the fat. Because if I’m honest, that’s why I got into this game in the first place. And recurring lawn clients? So yeah, say yes when you’re starting. But as your business matures, tighten the focus. Until next time, get out there, mow lawns and have fun P.S.If you're ready to tighten things up, grow smarter, and actually get paid well for your time… No fluff. No gimmicks. |
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There’s a saying in marketing:People need to see your brand seven times before it sticks. And in the lawn care world, most of those “seven times” happen when you’re not even thinking about marketing. Like when you’re out there mowing a lawn in a branded shirt. Your truck might be parked down the street, but they will still know who you are. While you are just mowing the lawn. But someone walking their dog… someone peeking through the window… a curious neighbor glancing over the fence… They...
When I first started my lawn mowing business, I thought I was being smart with my money. I found a cheap van for sale. It looked good, and I was imagining how much better it would look with a bit of sign writing. It ran fine during the test drive — and it would be perfect for mowing, I thought. So I bought it. About a month later, the engine blew up. Completely stuffed. No warranty. No recourse. Because it was a private sale. I was gutted. It felt like a kick in the guts, especially that...
I was talking to someone a few years ago. He thought he’d found an easy way into the lawn care business. A guy was selling a “client list” supposedly a full book of paying customers, ready to go. No equipment. No truck. No business name. Just names on paper, for a price that seemed too good to be true. He bought it. Started calling the customers. First one? Didn’t know who he was.Second? Didn’t even have a lawn. After 15 calls, he gave up. The list was fake. The money was gone. And so was the...