The real reason I mow lawns for a living


When you're just starting off, you want to say yes to everything.
And honestly, if you've got the gear, you're confident doing the work, and it helps pay the bills?
Then go ahead. Take the job.

I did the same.

In the early days, I was doing a bit of everything.
Mowing, hedging, pressure washing, the odd bit of garden cleanup.
If someone asked, I said yes.

But as time went on, I started to see the cracks.
Some jobs were a pain.
Some didn’t pay that well.
Some required gear I barely used, just collecting dust on the trailer.

And when you’re staying solo, you’ve only got so much time in the week.

That’s when I started trimming the fat.
I looked at the work I actually enjoyed…
The work that paid well…
And the work that gave me recurring income.

Because if I’m honest, that’s why I got into this game in the first place.
Not to chase one-off jobs.
Not to burn weekends quoting weird requests.
But to build a stable, predictable business.

And recurring lawn clients?
That’s still the best use of time I’ve found.

So yeah, say yes when you’re starting.
Try stuff. Learn.

But as your business matures, tighten the focus.
The fewer, better-paying services you offer, the easier it gets to grow.

Until next time, get out there, mow lawns and have fun
Stuart
Lawnmowing101


P.S.If you're ready to tighten things up, grow smarter, and actually get paid well for your time…
Join the Lawn Business Builders
It’s where solo lawnies get real-world advice, support from others in the game, a full marketing package and practical strategies that work.

No fluff. No gimmicks.
Just better lawns, better clients, and better income.
👉 [Join here]

Hi and Welcome to my page

Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.

Read more from Hi and Welcome to my page

There’s a saying in marketing:People need to see your brand seven times before it sticks. And in the lawn care world, most of those “seven times” happen when you’re not even thinking about marketing. Like when you’re out there mowing a lawn in a branded shirt. Your truck might be parked down the street, but they will still know who you are. While you are just mowing the lawn. But someone walking their dog… someone peeking through the window… a curious neighbor glancing over the fence… They...

When I first started my lawn mowing business, I thought I was being smart with my money. I found a cheap van for sale. It looked good, and I was imagining how much better it would look with a bit of sign writing. It ran fine during the test drive — and it would be perfect for mowing, I thought. So I bought it. About a month later, the engine blew up. Completely stuffed. No warranty. No recourse. Because it was a private sale. I was gutted. It felt like a kick in the guts, especially that...

I was talking to someone a few years ago. He thought he’d found an easy way into the lawn care business. A guy was selling a “client list” supposedly a full book of paying customers, ready to go. No equipment. No truck. No business name. Just names on paper, for a price that seemed too good to be true. He bought it. Started calling the customers. First one? Didn’t know who he was.Second? Didn’t even have a lawn. After 15 calls, he gave up. The list was fake. The money was gone. And so was the...