He thought he’d found an easy way into the lawn care business. A guy was selling a “client list” supposedly a full book of paying customers, ready to go.
He bought it. Started calling the customers. First one? Didn’t know who he was. After 15 calls, he gave up. The list was fake. That story stuck with me, mostly because it was avoidable. I sold my first lawn care business over 30 years ago, and I’ve been building and selling them ever since. If I were buying one today, here’s what I’d look for: ✅ 1. How long has he been in business?If someone’s only been doing this six months and already wants out, that’s a red flag. ✅ 2. Why is he selling?Retiring? Health reasons? Too much work? But if the answer’s vague — like “just a change” — I’d look closer. ✅ 3. Why isn’t the equipment included?If he’s keeping it, is he planning to keep mowing, too? That might mean you’re not taking over a business — just helping him offload his worst jobs. ✅ 4. Can I work a day with you?And I pick the day. I don’t want a perfectly staged route. ✅ 5. Can I meet the customers?A proper meet & greet is the best way to take over. The more face time you get, the more trust you build — and the more clients stick around. Buying a lawn business can be a smart move. Just don’t rush it. Ask the right questions, look for the small signs, and never ignore your gut. If you would like me to have a quick look at what you're buying, you can book a free call here
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There’s a saying in marketing:People need to see your brand seven times before it sticks. And in the lawn care world, most of those “seven times” happen when you’re not even thinking about marketing. Like when you’re out there mowing a lawn in a branded shirt. Your truck might be parked down the street, but they will still know who you are. While you are just mowing the lawn. But someone walking their dog… someone peeking through the window… a curious neighbor glancing over the fence… They...
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