A while back, I sold my lawn care business and took a break for a year. It had been a great run, and for the first time in years, I became the customer instead of the contractor. We hired a guy to mow our lawn. I told him something I’d learned the hard way: “When a quote comes in, think like a tow truck driver. Get there fast. Quote it. If they say yes, mow it immediately. Then book the next mow. Done.” He loved the idea. Two weeks later, he missed our scheduled mow. I gave him the benefit of the doubt — these things happen. Called him the next day. He didn’t. This became a pattern. Eventually, I told him I was frustrated. His response? “You had a lawn business. I thought you’d understand. I’m just trying to prioritize the new work.” That’s when I told him what he really needed to understand: Your current customers are the business. Chasing new leads while ignoring the people already paying you He admitted he’d lost quite a few customers lately. I told him he’d just lost one more. There’s a lesson here that applies to any service business: Don’t get so busy fishing for new work Until next time, — Stuart PP.S. Ready to take your lawn care business to the next level? 🚀 Get Your Google My Business Listing Built Live on Zoom - Only $14.99 (Usually $99). Watch us build your professional listing and you can look forward to a couple of free leads a week. No waiting, no guesswork, just results in real time. 👉 Book Your Live Session 📱 Complete Business Package: Website + Google My Business for $39/month (or save with $349/year). Everything you need to get found online and start attracting more local customers. 👉 Get Started Today 💰 Get paid faster: There’s also great invoice software we use for just $10/month that lets you send professional quotes and recurring invoices — and even get paid faster. 👉 check it out here |
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There’s a saying in marketing:People need to see your brand seven times before it sticks. And in the lawn care world, most of those “seven times” happen when you’re not even thinking about marketing. Like when you’re out there mowing a lawn in a branded shirt. Your truck might be parked down the street, but they will still know who you are. While you are just mowing the lawn. But someone walking their dog… someone peeking through the window… a curious neighbor glancing over the fence… They...
When you're just starting off, you want to say yes to everything. And honestly, if you've got the gear, you're confident doing the work, and it helps pay the bills? Then go ahead. Take the job. I did the same. In the early days, I was doing a bit of everything. Mowing, hedging, pressure washing, the odd bit of garden cleanup. If someone asked, I said yes. But as time went on, I started to see the cracks. Some jobs were a pain. Some didn’t pay that well. Some required gear I barely used, just...
When I first started my lawn mowing business, I thought I was being smart with my money. I found a cheap van for sale. It looked good, and I was imagining how much better it would look with a bit of sign writing. It ran fine during the test drive — and it would be perfect for mowing, I thought. So I bought it. About a month later, the engine blew up. Completely stuffed. No warranty. No recourse. Because it was a private sale. I was gutted. It felt like a kick in the guts, especially that...