He asked for advice. Then ignored it.


A while back, I sold my lawn care business and took a break for a year.

It had been a great run, and for the first time in years, I became the customer instead of the contractor.

We hired a guy to mow our lawn.
He seemed eager, polite, and even asked me for advice when he found out I used to be in the game.

I told him something I’d learned the hard way:

“When a quote comes in, think like a tow truck driver.
Get there fast.
Quote it.
If they say yes, mow it immediately.
Then book the next mow. Done.”

He loved the idea.
Said he was going to start doing that right away.

Two weeks later, he missed our scheduled mow.

I gave him the benefit of the doubt — these things happen.

Called him the next day.
He apologized and promised to come by before the end of the week.

He didn’t.

This became a pattern.
Missed bookings.
Empty promises.
Me chasing him to do a job I was paying him for.

Eventually, I told him I was frustrated.

His response?

“You had a lawn business. I thought you’d understand.
I’m just trying to prioritize the new work.”

That’s when I told him what he really needed to understand:

Your current customers are the business.

Chasing new leads while ignoring the people already paying you
is a fast way to lose everything.

He admitted he’d lost quite a few customers lately.

I told him he’d just lost one more.

There’s a lesson here that applies to any service business:

Don’t get so busy fishing for new work
that you forget to feed the ones already at your table.


Until next time,
get out there, mow lawns, and have fun.

— Stuart
Lawnmowing101

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