Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
🌱 What is a lawn mowing customer worth to you?
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Is it worth spending $20 to bring in a $30 customer? Sometimes, when I talk to lawn mowing contractors, I am told that if the lawn is low-value, it is hardly worth the advertising it took to bring in the customer. Your average lawn-mowing customer is worth a lot more than that. Let's do the sums Considering the different seasons, you would expect to get around 21 mows yearly. If you were looking at a minimum charge of $30 and your average customer lifetime length being three years, this would make your lowest customer value $1890 The goodwill value based on the standard 12-week turnover would be $180. A lot more than you paid to get the customer. If you were to buy a lawn mowing customer list, you would pay somewhere north of $12K for a business of 50 clients turning over $1K a week. If you built that yourself, spent $20 a lead, and secured only one in three quotes, then it would cost you $60 to bring on every new customer. This means that to build a business of 50 customers, turning over 1K a week would cost you 3K instead of 12 K. That sounds like a bargain to me. However, another thing to consider is your time frame. If you want income tomorrow, then buying a business is your only real choice. It would take you six months to build a business this size. Building is your best option if time is on your side. A good lawn-mowing customer is pure gold. If you aim to attract one or two good customers a week, you can't go wrong. If you want to learn how to get lawn-mowing customers calling you, you can find out more in the lawnmowing101 Skool Group. ​ Anyway, get out there, mow lawns, and have fun Stuart ​ |
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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone.
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